Exploring Different Types of Content to Post on Pinterest

Did you know that 80% of weekly Pinterest users have discovered a new brand or product on the platform?

That’s right. Pinterest is a powerful marketing engine that helps brands, bloggers, and content creators connect with millions of active users searching for ideas.

Unlike Instagram or Facebook, where posts fade within hours, Pinterest Pins can drive traffic for months or even years! With the right content strategy, you can turn Pinterest into a lead-generating machine for your business.

But here’s the big question: What kind of content works best on Pinterest? From eye-catching visuals to SEO-rich descriptions, every detail matters. 

In this article, we’ll explore the different types of content that work on Pinterest, how to make them more discoverable, and expert tips to maximize engagement.

What are the Best Types of Content on Pinterest?

Pinterest is a discovery-driven platform where users come for ideas, inspiration, and practical solutions. If you're a blogger, business owner, or content creator, posting the right type of content can help you engage your audience and drive long-term traffic.

Here are the top-performing content types on Pinterest:

1. Inspiration-Focused Content

People use Pinterest to plan, dream, and get inspired. These types of Pins perform exceptionally well:

• Healthy Lifestyle & Recipes: “10-Minute Dinner Ideas for Busy Weeknights”
• Self-Care & Wellness Routines: “Morning Habits for a Happier, Healthier You”
• Travel Inspiration: “Hidden Travel Destinations You Must Visit”
• Home Décor & Organization Tips: “Small Space Hacks for a Clutter-Free Home”

2. Upcycling & DIY Creations

Users love finding ways to repurpose items and reduce waste:

• Upcycling Projects: “Turn Old Jeans into Trendy Bags”
• Sustainable Living Tips: “Zero-Waste Swaps for an Eco-Friendly Home”
• Budget-Friendly Home Makeovers: “Transform Your Bedroom With DIY Decor”

3. How-To & Step-by-Step Guides

Tutorial-based content is a jackpot on Pinterest because users actively search for how-to solutions:

• Career & Business Tips: “How to Start a Profitable Side Hustle in 30 Days”
• DIY Beauty & Skincare: “Make Your Own Organic Face Mask at Home”
• Fitness & Health:  “A 7-Day Workout Plan for Beginners”

4. Motivational & Affirmation Content

Pinterest is full of positive and uplifting content that helps users stay inspired and motivated:

• Daily Affirmations: “Powerful Morning Mantras to Start Your Day”
• Mindset & Personal Growth: “Habits of Highly Successful People”
• Quotes & Typography Pins: “Believe in Yourself – You Are Stronger Than You Think”

5. Product & Shopping Pins

If you’re selling a product, Pinterest is a great place to showcase it visually:

• Gift Guides & Shopping Lists: “Best Holiday Gifts for Coffee Lovers”
• Trending Fashion & Accessories: “Must-Have Summer Wardrobe Essentials”
• Handmade & Etsy Shop Products: “Unique Handmade Jewelry You’ll Love”

6. Video & Idea Pins

Pinterest users love dynamic and engaging content, making short videos and Idea Pins a powerful tool:

• Quick DIY Videos: “5-Minute Hairstyles for Every Occasion”
• Before & After Transformations: “Home Makeover: Watch This Space Come to Life”
• Behind-the-Scenes & Product Demos: “Unboxing: The Ultimate Skincare Routine”

The best-performing Pinterest content is highly visual, informative, and evergreen, meaning users can save and revisit it months or even years later.

Now that you know the different types of content that works on Pinterest, let’s explore how to craft content on Pinterest that stands out.

Craft Content on Pinterest That Stands Out

The right combination of Pin formats, creative techniques, and structured boards can significantly boost your visibility and drive engagement.

Experiment With Different Pin Formats

Pinterest offers multiple Pin types, each designed for specific purposes. Choosing the right format can enhance user engagement and increase the chances of your content being saved and shared.

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1. Standard Image Pins: The classic format, ideal for visually appealing content, blog posts, and infographics.
2. Video Pins: Great for storytelling, tutorials, and step-by-step guides to boost engagement.
3. Product Pins: Best for eCommerce, displaying real-time pricing, availability, and purchase links.
4. Idea Pins: Multi-page, interactive Pins that allow for more detailed, step-by-step content.
5. Rich Pins: Automatically sync information from your website, ensuring updated product details or blog metadata.

Some Best Practices for High-Performing Pins

Creating eye-catching and engaging Pins requires a combination of strong visuals, strategic branding, and effective calls to action. 

Here’s how to optimize your Pins for maximum impact:

1. Use High-Quality, Vertical Images: Pinterest recommends 1000 x 1500 px vertical images for optimal display. Clear, bright, and well-lit visuals perform best and stand out in user feeds.

2. Add Attention-Grabbing Text Overlays: A well-placed headline or text overlay makes Pins more readable and engaging. Keep text concise, bold, and easy to read on mobile devices.

3. Incorporate Strong Branding: Maintain consistent fonts, colors, and logos to reinforce your brand identity. This helps users recognize your content instantly, even at a glance

4. Experiment with Different Layouts & Pin Formats: Try various layouts like infographics, carousels, or collage Pins to present information uniquely. Diversifying your content style keeps your profile fresh and engaging.

5. Write Keyword-Rich Descriptions: Pinterest is a visual search engine, so optimizing your Pin descriptions with relevant keywords improves discoverability in search results.

6. Include a Clear Call-to-Action (CTA): Encourage engagement with strong CTAs like “Learn More,” “Shop Now,” or “Save for Later.” A direct prompt increases clicks and saves.

7. Link Strategically: Ensure your Pins direct users to a relevant page, if it’s a blog post, product page, or landing page. Broken links or irrelevant destinations can hurt engagement.

By implementing these techniques, you’ll create Pins that not only capture attention but also drive meaningful engagement and traffic to your content.

Once you’ve created high-quality Pins and optimized them for search, the next step is organizing them in a way that enhances discoverability. Let’s explore how you can organize and structure your Pinterest boards for maximum impact.

Organize & Structure Your Pinterest Boards

Pinterest’s algorithm favors structured, well-maintained boards, so optimizing your boards can significantly enhance discoverability.

1. Use Keyword-Rich Board Titles: Choosing the right board title is crucial for Pinterest SEO. Incorporate relevant keywords that describe the content within the board to help Pinterest categorize and surface it in search results.
   
   
2. Create Board Sections for Better Navigation: Board sections help users quickly find specific ideas within a board. For example, if you have a "Home Décor Ideas" board, you can create sections like "Living Room Inspiration," "DIY Wall Art," and "Budget-Friendly Decor." This improves user experience and encourages more engagement.
   
   
3. Join Niche-Specific Group Boards:  Group boards allow multiple contributors to pin content, helping you reach a wider audience. By collaborating with other creators in your niche, you can increase engagement and attract new followers interested in your content.
   
   
4. Keep Secret Boards for Planning: Secret boards are a great way to store ideas, plan future content, and test different strategies before making them public. This feature is especially useful for businesses that want to curate content in advance before launching campaigns.

By structuring your Pinterest boards effectively, you create a seamless browsing experience for your audience while improving the discoverability of your content. Let's explore how to optimize their discoverability and ensure they reach the right audience.

How to Enhance the Discoverability of Content on Pinterest

Your Pins don’t just appear randomly, they are strategically placed based on user behavior and Pinterest’s algorithm. Here’s where your content can be discovered:

• Home Feed: This is where users see personalized content based on their interests, past engagement, and followed accounts. Consistently pinning high-quality content increases your chances of appearing here.
• Search Results: When users type in a query, Pinterest pulls the most relevant Pins based on keywords, engagement levels, and content quality. Optimizing your Pins with targeted keywords helps them rank higher.
• Related Pins: Pinterest suggests similar Pins based on what users have saved and interacted with. The more engagement your Pins receive, the higher the chance they’ll appear in these recommendations.

Optimize Your Pins with Keywords for Maximum Discovery

To ensure your content is easily found, it’s important to use a strategic mix of keywords throughout your Pinterest presence:

• Pin Titles & Descriptions: Include relevant, naturally placed keywords to improve searchability.
• Board Names & Descriptions: Organize your boards with clear, keyword-rich titles and descriptions to help Pinterest understand your content.
• Long-Tail Keywords: Instead of just "home decor," try "modern farmhouse living room ideas" for a more targeted approach.
• Pinterest Trends: Use Pinterest’s Trends tool to identify high-performing search terms in your niche and create content that aligns with user interests.

“Pins with well-optimized, keyword-rich descriptions receive more saves and engagement, boosting their visibility over time.”

Optimizing for search is just one part of the equation, Pinterest’s algorithm also prioritizes engagement. Let’s explore how interactions like saves, clicks, and recommendations impact your content’s reach.

How Engagement and Recommendation Systems Work on Pinterest

Understanding how engagement impacts content visibility can help you optimize your strategy for better performance.

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Pinterest prioritizes saves and acts as a stronger engagement metric. A Pin with a high number of saves signals to Pinterest that it is valuable, increasing its chances of ranking higher in search results.

Measure the Success of Your Content on Pinterest

Once your content is live, tracking its performance is essential for refining your Pinterest strategy. Understanding key metrics will help you identify what resonates with your audience and how to optimize future Pins for better engagement.

The key metrics to monitor are:

• Saves & Repins
• Click-Through Rate (CTR)
• Impressions & Reach
• Engagement Rate
• Outbound Clicks

Elevate Your Content on Pinterest With PinMaker

Creating high-performing Pinterest content doesn’t have to be time-consuming or complicated. PinMaker simplifies the process by providing AI-powered solutions that help you generate engaging, SEO-optimized content in seconds. 

With PinMaker, you can generate: 

• Instant SEO-Optimized Titles & Descriptions: No need to spend hours researching keywords.
• Professionally Designed Pinterest Graphics: High-quality, eye-catching visuals ready to post.
• Trend-Based Content Suggestions: Stay ahead of the competition with data-driven recommendations.
• Built-In Analytics: Track your Pin performance and optimize your strategy effortlessly.

The right Pinterest strategy can increase visibility, engagement, and website traffic, but only if executed effectively. 

So, why waste hours when AI can do the work for you? Let PinMaker take the guesswork out of Pinterest marketing and help you grow your presence today!

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FAQs

1. What type of content works best on Pinterest?
A: Pinterest users engage most with inspirational, educational, and actionable content. Popular categories include DIY projects, home decor, recipes, fashion, personal finance, self-improvement, and travel. Visual content that offers clear value, like step-by-step guides, tutorials, or infographics, performs exceptionally well.

2. How can I make my Pinterest content more discoverable?
A: To enhance content visibility, use relevant keywords in Pin titles, descriptions, and board names. Optimize images with text overlays, use Pinterest Trends to find popular search terms, and create engaging, high-quality visuals that encourage saves and shares.

3. What type of educational content performs well on Pinterest?
A: Pinterest is a great platform for step-by-step tutorials, infographics, and how-to guides. Users love learning new skills, whether it's photography tips, budgeting strategies, fitness routines, or marketing hacks.

4. Can I use Pinterest for branding and storytelling?
A: Absolutely! Pinterest is an excellent platform for brand storytelling. You can share behind-the-scenes content, success stories, or customer testimonials in a visually compelling way to build brand trust and recognition.

5. How can PinMaker help me create Pinterest content efficiently?
A: PinMaker offers AI-powered Pin title and description generation, high-quality Pinterest graphics, trend-based recommendations, and analytics tracking, making it easier than ever to create content that performs well and attracts more engagement.

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