How to Post and Upload Videos on Pinterest

If you want to stand out on Pinterest, videos are the game-changer you've been waiting for. While images still dominate the platform, video pins quickly gain traction and offer a dynamic way to engage with your audience.

But how exactly do you upload videos to Pinterest? The process might seem tricky initially, but it's easier than you think. This guide will break down the steps for posting videos on Pinterest and give you actionable tips to make your content shine.

How do you post and upload videos to Pinterest?

Let's get right to it! Posting videos on Pinterest isn't complicated, but following the steps correctly ensures the best outcome.

Step 1: Set Up Your Pinterest Business Account

If you haven't already done so, create a Pinterest business account. This is crucial for accessing analytics, running ads, and optimizing content.

• If you don't have a business account, Go to Pinterest's "Create a business account" page and sign up. 
• Already have a personal account? You can easily switch to a business account within your settings.

A business account gives insights into your videos' performance, helping refine your strategy.

Step 2: Choose the Right Video Format

When it comes to videos on Pinterest, quality matters. The ideal video for Pinterest should be:

• Video Size: 600 x 900 pixels (suitable for mobile users)
• Aspect Ratio: 2:3 (vertical format works best)
• File Type: .MP4 or .MOV (Pinterest supports these formats)
• Length: Up to 15 minutes (but aim for 30 seconds to 2 minutes for better engagement)

Ensuring your video fits these guidelines is crucial for a smooth upload and better visibility on the platform.

Step 3: Upload Your Video Pin

Now that you've set up your account and formatted your video, it's time to upload it!

• On Desktop: Go to your Pinterest profile, click the plus (+) icon, and select "Create Pin." Then, click the video upload option to upload your file directly from your computer.
• On Mobile, Open the Pinterest app, tap the plus (+) icon at the bottom, select "Pin," and select the video you want to upload from your gallery.

Step 4: Add Captions and Keywords

Once your video is uploaded, you should add a compelling caption. This is where you can engage your audience and improve its discoverability. Use relevant keywords that align with your audience's search behavior. For example, if your video is about DIY home decor, you might use keywords like "DIY," "home improvement," and "craft ideas."

Including relevant keywords will make your video more straightforward to find via Pinterest's search function and increase its chances of appearing in recommended feeds.

Step 5: Pin Your Video and Share

You can publish your video immediately or schedule it for later. Remember to pin it to a relevant board to increase its reach and share it across other platforms.

Now that we have covered the steps to post and upload videos on Pinterest let us look at practical ways to maximize your video's reach. 

Tips to Maximize Your Video's Reach on Pinterest

While uploading a video is simple, ensuring it gets noticed requires extra effort. Here are a few tips to make sure your videos stand out:

1. Keep it short and sweet: Videos under 30 seconds terfoperformer since users often scroll quickly through their feeds.
2. Grab attention quickly: The first few seconds are crucial. Aim to hook the viewer immediately with something interesting or visually engaging.
3. Use subtitles: Many people watch videos on mute. Subtitles can increase engagement by making your video accessible to a broader audience.
4. Clear call-to-action (CTA): Always include a CTA in your caption or video to guide your audience on what to do next—visiting your website or following your Pinterest account.

Pro Tip: Experiment with different video thumbnails to increase clicks. A compelling, visually appealing thumbnail can draw users in even before they hit play.

These minor adjustments can significantly affect how well your video is received!

There are many beneficial practices in video marketing on Pinterest, so let's look at some of them.

Best Practices for Video Marketing on Pinterest

Creating a successful video on Pinterest isn't just about the upload process—it's also about the content itself. Here are some best practices to keep in mind:

1. Focus on value: Your video should offer something valuable to your audience, whether tips, inspiration, or product demos. Think about what your viewers will learn or feel after watching.
2. Test different video types: Try uploading a mix of how-to videos, product showcases, behind-the-scenes content, and tutorials to see what resonates most with your audience.
3. Use Pinterest Trends: Pinterest offers trend insights to help you align your video content with what's currently popular. Utilize these insights to stay relevant.
4. Engage with your audience: Respond to comments, repin relevant content, and engage with users to build a community around your pins.

Pro Tip: Use Pinterest's analytics to monitor your video performance. Analyze what works and refine your strategy based on engagement to improve your results over time.

Conclusion

Now that you know how to post and upload videos on Pinterest, it's time to put this knowledge into practice and start creating engaging video pins that genuinely stand out. Whether you're an influencer, small business owner, or digital marketer, video content can help you boost visibility and drive better engagement on Pinterest.

But don't worry—creating high-quality video content doesn't have to be complicated or time-consuming. PinMaker offers a simple, AI-powered solution to help you create professional-looking Pinterest pins in just minutes!

Here's what GetPinMaker can do for you:

• Customizable Features: Personalize your videos to match your brand style and Pinterest strategy.
• High-Quality Outputs: Get high-resolution, mobile-friendly videos optimized for Pinterest's platform.
• Easy-to-Use Interface: No technical skills required—GetPinMaker's user-friendly platform makes video creation a breeze.
• Optimized for Engagement: Videos are crafted with Pinterest's best practices to help you attract more views and interactions.

Ready to level up your Pinterest game with stunning pins? Visit PinMaker today to start creating pins to help you engage and grow your audience like never before.

FAQs on Posting and Uploading Videos on Pinterest

1. How long should my video be for Pinterest?

Keep your video between 30 seconds and 2 minutes for the best results. Videos that are too long can lose viewer interest, while shorter videos tend to engage better. Aiming for 30 seconds is often the sweet spot.

2. Can I upload videos from my phone to Pinterest?

Yes, you can upload videos directly from your mobile device. Open the Pinterest app, tap the plus (+) icon, and choose "Pin." Select your video from your gallery and follow the prompts to publish it.

3. What video formats does Pinterest support?

Pinterest supports MP4 and MOV video file formats. Ensure your video is in one of these formats to avoid upload issues.

4. Do I need a Pinterest business account to post videos?

While you don't technically need a business account to post videos, having a Pinterest business account unlocks valuable features like analytics, advertising, and detailed performance insights, helping you maximize the effectiveness of your videos.

5. Can I add captions or text to my Pinterest videos?

Yes! Adding captions or text is a great way to enhance your video's accessibility. Keep your text short and engaging, and ensure it aligns with your video's message. You can also include a call to action (CTA) to drive more interactions.

6. How can I make my videos more discoverable on Pinterest?

Use relevant keywords in the description and title to increase your video's visibility. Choose engaging thumbnails and pin your videos to the right boards. Additionally, engage with your audience through comments and repins to encourage more interaction and reach.