How to Post Content on Pinterest Using Mobile or Desktop: A Beginner's Guide

Are you posting the pins the right way?

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Did you know that Pinterest drives 33% more referral traffic than Facebook? If you're not posting strategically, you're missing out on free organic reach and potential sales.

Knowing how to post content the right way can make all the difference.  If you’re new to the platform, learning how to create and publish content effectively is essential for increasing visibility and engagement.

In this article, explore step-by-step how to publish high-performing Pins, on both desktop and mobile, so your content gets seen, saved, and shared.

What are Pinterest Pins?

A Pin is a single image or video that users save to boards. It serves as a visual bookmark that links to external content, such as blog posts, product pages, or websites. Pins can be discovered organically through searches, home feeds, and category recommendations.

The Key Features of a Pin include:

• Includes a clickable link to drive traffic to a website or landing page.
• Can be saved to boards for easy organization.
• Supports both images and videos with optimized descriptions and hashtags.
• Ideal for promotions, tutorials, and product highlights.

How to Create a Pin on Pinterest on the Desktop

If you're managing your Pinterest strategy from your computer, creating and optimizing Pins efficiently is key to reaching the right audience. 

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Let’s walk through the step-by-step process to ensure your Pins stand out and drive results.

Step-by-Step Guide to Publishing a Pin on Desktop

1. Log in to Pinterest and click the “Create” button at the top of the page.
2. Select “Create Pin” to start the process.

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3. Upload an image or video from your computer (Recommended formats: PNG, JPEG, or MP4).
4. Add post details to optimize your Pin:

• Compelling title: Use strong, descriptive words to grab attention.
• Keyword-rich description: Incorporate relevant Pinterest SEO keywords to improve searchability.
• Alt text: Make your content accessible for users with screen readers.

5. Insert a destination URL to drive traffic to your website, blog, or online store.
6. Choose a relevant board to categorize and organize your Pin effectively.
7. Click "Save" to publish your Pin!

Publishing Pins Directly from PinMaker Effortlessly

Creating and publishing high-performing Pins doesn’t have to be time-consuming or complex. With PinMaker, you can streamline the entire process, from designing eye-catching visuals to crafting SEO-optimized titles and descriptions and publishing them directly to Pinterest in just a few clicks.

Here’s how you can effortlessly publish your Pins using PinMaker:

Step-by-Step Guide to Publish Effortlessly from PinMaker

1. Log In to Your PinMaker Account
   Head over to PinMaker and log in to your dashboard. If you’re new, signing up takes just a minute.
2. Create a New Pin

• Click on “Create Pin” and choose a template that fits your content.
• Upload your images or use PinMaker’s AI to generate visuals tailored to your niche.
• Select the right Pin format: Standard Pin, Idea Pin, or Video Pin.

3. Optimize Your Pin Details

• SEO-Friendly Titles: Let PinMaker’s AI craft click-worthy, keyword-rich titles.
• Descriptions That Convert: Add optimized descriptions to improve searchability and user engagement.
• Trending Keywords: PinMaker suggests the most relevant and trending keywords for your niche.
• Add Destination URL: Link back to your blog, online store, or landing page to drive traffic.

4. Preview Your Pin
   Before hitting publish, use the “Preview” feature to see how your Pin will appear on Pinterest. Ensure everything looks perfect, from visuals to text overlays.
5. Publish Directly to Pinterest

• With your Pinterest account connected, simply click “Publish”.
• Choose the board where you want the Pin to be saved.
• Schedule it for later or post it instantly.

6. Track Performance
   While PinMaker currently focuses on creation and optimization, upcoming features will include performance insights and analytics so you can see how your Pins perform over time. 

Pro Tips for Maximum Engagement

• Use high-quality vertical images (2:3 ratio) for better visibility because pins with the right aspect ratio get relatively more saves!
• Keep descriptions between 100-and 200 characters for higher engagement and improved search ranking.
• Include a clear CTA (Call-to-Action) like “Tap to Learn More” or “Shop Now” to encourage interaction.

But, if you're always on the go, you don’t have to wait until you’re at your desk to create engaging Pins. With the Pinterest mobile app, you can post anytime, anywhere. Let’s explore how to create a Pin directly from your smartphone. 

How to Create Pins via the Mobile App

Pinterest makes creating and sharing Pins on the go incredibly easy, perfect for busy creators, marketers, and business owners. The Pinterest mobile app ensures that you can keep your content fresh and engaging, either you want to capture inspiration in real-time or upload polished content from your phone.

Step-by-Step Guide to Posting a Pin via Mobile

1. Open the Pinterest app and tap the plus (+) icon at the bottom of the screen.
2. Select “Pin” to start creating a new post.
3. Choose an image or video from your gallery, or capture one using your phone’s camera.

4. Add a compelling title. Keep it short, clear, and engaging to attract more clicks.
5. Write a detailed, keyword-rich description to improve search visibility and provide content.

6. Insert a destination URL if your Pin links to a blog post, product page, or website.
7. Select the most relevant board to categorize your Pin and improve organization.
8. Tap “Save” and your Pin is now live!

Mobile Posting Pro Tips for Higher Engagement

• Use vertical images (2:3 aspect ratio) to ensure your Pin displays properly in the feed.
• Optimize video Pins by keeping them between 6–15 seconds for higher retention.
• Use hashtags wisely. Include 1-3 relevant hashtags to improve search discoverability.

Want to create more engaging, interactive content? Idea Pins takes storytelling to the next level with multiple images, videos, and added elements. Let’s explore how you can create Idea Pins on both desktop and mobile to maximize audience engagement. 

What are Idea Pins?

Idea Pins are Pinterest’s answer to Instagram Stories but with a longer-lasting impact. They allow users to create multi-page, immersive visual stories that keep users engaged within Pinterest. Unlike regular Pins, Idea Pins do not have outbound links, their focus is on inspiring and educating within the platform.

Key Features of an Idea Pin include:

• Multi-page format up to 20 images or videos per Idea Pin.
• No external links, keeping users engaged on Pinterest.
• Built-in editing tools for text, stickers, and interactive elements.
• Great for step-by-step tutorials, DIY projects, and brand storytelling.

Why Use Idea Pins?

• Higher Engagement: Idea Pins generate 9x more comments than standard Pins.
• Lasting Impact: Unlike Instagram Stories, Idea Pins don’t disappear after 24 hours, they stay on your profile forever!
• Boosts Visibility: Pinterest actively promotes Idea Pins in home feeds and search results, increasing your organic reach.

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Now that you know the concept of idea pins, let’s walk you through how to create and publish them on both desktop and mobile for maximum impact.

How to Create Engaging Idea Pins on Desktop

Ready to create an engaging Idea Pin? Follow these simple steps:

1. Log in to Pinterest and navigate to the “Create” section. Click on “Create Idea Pin.”
2. Upload up to 20 images or videos to craft your story. Choose high-quality visuals that align with your message.
3. Customize your content with text overlays, stickers, and interactive elements. You can adjust fonts, add step-by-step captions, or highlight key points.
4. Optimize your Idea Pin with a catchy title and relevant keywords for search visibility.
5. Choose a board that best fits your content and click "Publish."

Now that you know how to create Idea Pins on desktop, let’s explore how you can do it seamlessly on mobile, making it easy to share engaging content anytime, anywhere!

How to Create An Idea Pin Via The Pinterest Mobile App

Pinterest makes it easy and fun to create engaging Idea Pins on the go. The mobile app ensures you can create content anytime, anywhere, irrespective if you're capturing behind-the-scenes footage, sharing a quick tutorial, or promoting a product launch.

How to Create an Idea Pin on Mobile

Follow these simple steps to craft an engaging Idea Pin directly from your phone:

1. Open the Pinterest app and tap the plus (+) icon at the bottom of your screen.
2. Select “Idea Pin” to start creating.
3. Upload photos or videos from your device, or use the app’s built-in camera to record content instantly.
4. Customize your Idea Pin with text overlays, stickers, background colors, and effects to make it visually appealing.
5. Rearrange pages by dragging and dropping, duplicating or deleting sections as needed.
6. Add a catchy title, hashtags, and keywords to optimize your Idea Pin for search.
7. Select a relevant board for better organization.
8.  Tap “Publish” and your Idea Pin is live for your audience to engage with!

Now that your Pins are ready, let’s explore how to optimize your post details to maximize visibility and engagement! 

How to Optimize Your Pinterest Content for Better Engagement

Simply posting on Pinterest isn’t enough, you need to ensure that your content stands out, ranks well, and encourages engagement. The following best practices will help you create compelling, high-performing Pins, whether you’re promoting a product, sharing a tutorial, or inspiring your audience.

1. Use High-Quality, Eye-Catching Visuals
Pinterest users are drawn to bold, aesthetically pleasing images. Follow these best practices for maximum impact:

• Stick to Pinterest’s recommended aspect ratio (2:3) for vertical Pins (1000 x 1500 px).
• Use Pinterest design tools such as PinMaker to create compelling, engaging content.
• Avoid cluttered images; clean, simple visuals with strong focal points perform best.
• Use bright, warm colors. Pins with reds, oranges, and yellows tend to get more engagement.

2. Write Keyword-Rich Titles & Descriptions
Pinterest also functions as a search engine, so optimizing your content with high-intent keywords boosts visibility.

• Include descriptive, engaging titles that make users curious.
• Naturally, integrate relevant keywords in your descriptions to rank higher in searches.
• Keep descriptions concise yet informative.

3. Leverage Different Pin Formats for Variety
Pinterest offers multiple types of Pins, each serving a different purpose. Experiment with:

• Standard Pins: Great for product showcases, quotes, and infographics.
• Idea Pins: Ideal for storytelling, tutorials, and step-by-step guides.
• Video Pins: Perfect for demonstrations, DIY projects, and promotional content.

4. Maintain a Consistent Posting Schedule
Pinterest rewards active accounts, so consistency is key.

• Post at least 5-10 Pins per week to stay relevant.
• Use a content calendar or scheduling tool to plan ahead.
• Re-pin high-performing content periodically to keep engagement flowing.

5. Optimize for Mobile Users
Since 80% of Pinterest users browse on mobile, make sure your Pins:

• Use clear fonts and minimal text overlays.
• Have readable, high-contrast color schemes.
• Are formatted correctly for mobile screens.

Avoid images with excessive text as Pinterest prioritizes clean, easy-to-read visuals in search results.

Now that you've optimized your Pins for maximum visibility and engagement, it's time to explore how PinMaker can help you create pins smoothly and efficiently.

Create Appealing Pins with PinMaker

Creating engaging, high-converting Pins requires more than just a good idea, you need compelling visuals and attention-grabbing text. PinMaker helps you create stunning Pin visuals, SEO-friendly titles, and compelling descriptions in seconds.

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With PinMaker, you can:

• AI-Generated Titles & Descriptions: Instantly get SEO-optimized, click-worthy text for your Pins.
• Stunning Visuals: Generate eye-catching, high-quality images that stand out in the Pinterest feed.
• Saves Time: No need to spend hours designing or brainstorming titles. Get it all done effortlessly in just a few clicks.
• Boosts Engagement: Pins with the right visuals and text attract more clicks, saves, and repins.
• Custom Suggestions: If you want to post product pins, idea pins, or seasonal content, PinMaker provides tailored recommendations.
• Consistent Branding: Keep a cohesive, professional look across all your Pins.

Want to make every Pin count? Try PinMaker today and start creating scroll-stopping content effortlessly!

FAQs

Q. What’s the difference between a Pin and an Idea Pin?
A: A standard Pin is a single image or video with a clickable link, while an Idea Pin is a multi-page format that does not include external links but drives higher engagement.

Q. Can I edit a Pin after posting?
A: Yes! You can edit the title, description, and board placement, but you cannot change the image or video after publishing.

Q. How do I add a link to my Pinterest Pin?
A: When creating a standard Pin, simply enter your destination URL in the link field. However, Idea Pins do not support links—so make sure to include your website in the description.

Q.. How often should I post on Pinterest?
A: For consistent growth, aim to post at least 5-10 Pins per week, mixing standard Pins, Idea Pins, and videos.

Q. How does PinMaker help improve my Pinterest strategy?
A:PinMaker provides AI-generated, SEO-optimized titles and descriptions that increase engagement, improve searchability, and save time, helping you create high-performing Pins effortlessly!