Top 10 Most Popular Pinterest Categories Based on Trending Data

With over 533 million monthly active users, Pinterest is a goldmine for content creators, businesses, and influencers. However, not all content gets attention. To succeed on Pinterest, you must align your content with what people are actively searching for. 

By understanding the most popular trends and categories, you can create pins that resonate with your audience and drive engagement, saves, and clicks. In this blog, we break down the top 10 trending categories on Pinterest to help you craft content that stands out, no matter your niche.

1. Home Décor – The Most Pinned Category on Pinterest

Home décor is hands down one of the most popular categories on Pinterest. People turn to the platform for inspiration for room makeovers, DIY décor projects, and interior design. Whether they're decorating on a budget or planning a high-end renovation, Pinterest is their go-to source.

Currently, minimalist interiors, space-saving hacks, and cozy aesthetics are trending. Many users seek ways to make their homes feel warm and functional without spending a fortune.

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To make your home décor pins stand out, use before-and-after transformations. DIY tutorials showing step-by-step improvements also attract a lot of engagement. If you're in this niche, experiment with carousel pins to showcase different angles of a space or highlight a design process.

2. Food & Recipes

Pinterest has a massive food content library. Whether it's quick meal ideas, trending recipes, or creative plating techniques, it is the first stop for home cooks looking for inspiration.

I am searching Pinterest for food-related items, including recipes, high-protein meal ideas, and easy meal prep hacks. People want delicious food, but they also want quick and convenient recipes.

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To maximise engagement, try using text overlays on your pins. Highlight key benefits, like "5-Minute Breakfast Ideas" or "3-Ingredient Desserts." Step-by-step recipe guides also perform well, especially when posted as carousel pins.

3. Fashion

Fashion is one of Pinterest's fastest-moving categories. Users come here for outfit inspiration, seasonal trends, and wardrobe-building tips.

Capsule wardrobes, thrifted fashion, and outfit styling guides are gaining traction. More people want to build versatile, timeless wardrobes without cluttering their closets. Sustainable fashion is also rising, with many users looking for ways to shop smart while reducing waste.

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If you're in the fashion space, carousel pins are a game-changer. You can show different ways to style one piece or put together a "5 Outfits from 1 Dress" type of post. List-style pins, like "5 Fall Fashion Staples," tend to get more clicks than generic outfit photos.

4. Beauty 

Pinterest is a go-to platform for beauty enthusiasts looking for makeup tutorials, skincare tips, and product recommendations. With the rise of clean beauty and natural makeup, more users are searching for DIY skincare and ingredient-based beauty guides.

Current top trends include Korean skincare routines, before-and-after transformations, and natural glow tips. Many users are interested in step-by-step breakdowns of beauty regimens, whether a 10-minute makeup routine or an anti-aging skincare plan.

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High-quality close-up shots work best in the beauty space. Infographics summarising skincare steps get 50% more saves than standard images. If you're promoting a product, before-and-after comparisons are highly effective.

5. Health & Wellness 

Wellness isn't just a niche anymore—it's a core lifestyle focus for many Pinterest users. People use the platform for self-care routines, mental health advice, and quick at-home workouts.

Searches for morning and evening rituals, stress-relief techniques, and daily wellness habits continue to rise. Short, easy-to-follow self-care guides perform well because they're actionable and saveable.

If you work in health and wellness, infographics are your best friend. They break down complex tips into simple, visually appealing steps, making your content more shareable.

6. Travel 

Pinterest is a travel planning tool for millions of users. Whether it's solo travel, budget hacks, or luxury destinations, Pinterest helps people map their dream trips.

Solo travel, hidden gem destinations, and unique Airbnb stays are trending. Users want personalised and immersive travel experiences rather than cookie-cutter vacations.

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For Forvel Fortent, Stunning landscapes, well-lit street shots, and list-based pins like "Top 10 Places to Visit in Italy" generate high engagement.

7. DIY & Crafts 

DIY and craft content on Pinterest because people love step-by-step projects. Whether home crafts, handmade gifts, or upcycling ideas, the demand for creative, budget-friendly projects is always high.

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Resin art, seasonal crafts, and personalised home décor projects are trending. If you're in the DIY space, process photos showing different steps will help your pins perform better.

8. Parenting

Parenting content is exploding on Pinterest. Users search for toddler activities, meal-planning ideas, and time-saving parenting hacks.

Montessori parenting, sensory play ideas, and back-to-school organisation are among the most searched topics. List-based pins (like "10 Easy Lunch Ideas for Kids") drive high engagement.

9. Personal Finance

Financial education is growing on Pinterest, with users looking for budgeting tips, passive income ideas, and money-saving strategies.

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Content that provides clear, actionable steps performs best. A "5 Ways to Save $500 This Month" pin will likely get more clicks than a generic budgeting tip.

10. Business & Marketing 

Many entrepreneurs and small business owners use Pinterest for business growth strategies and marketing hacks. Understanding the most searched thing on Pinterest in the business category can help you create highly shareable content.

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Final Thoughts

Focusing on trending categories is key to increase Pinterest engagement, saves, and clicks. Creating high-quality, search-optimized pins allows you to reach more people and grow your presence faster.

Tools like PinMaker can help you effortlessly create high-performing pins. Start optimising your strategy today!

Frequently Asked Questions (FAQs) About Pinterest Trends

1. What is the most searched thing on Pinterest?

The most searched thing on Pinterest varies depending on trends, seasons, and user interests. However, categories like home décor, food recipes, fashion, beauty, and travel consistently top the list. Searches for capsule wardrobes, DIY home projects, and meal prep ideas have recently surged. You can check Pinterest Trends (a built-in tool) to see what's currently popular.

2. How do I find trending topics on Pinterest?

Pinterest offers a Trends tool that shows what's trending over time. You can also explore the search bar's auto-suggestions for commonly searched terms. Another strategy is to follow high-performing creators in your niche to spot emerging trends early.

3. What type of content performs best on Pinterest?

Pins that are visually appealing, informative, and optimised for search perform best. Vertical images with text overlays, step-by-step guides, and carousel pins get higher engagement. Infographics and list-based content (e.g., "10 Easy DIY Projects") also attract more savings and shares.

4. How often should I post on Pinterest to see growth?

Consistency is key. Posting at least 3–5 fresh pins per day increases your visibility. Unlike other social media platforms, Pinterest rewards regular content creation, and new pins tend to have a better reach than repins.

5. Do hashtags still work on Pinterest?

No, Pinterest has moved away from hashtags. Instead, focus on using keyword-rich descriptions and relevant pin titles. For better search visibility, keywords should be placed naturally in the pin description, board titles, and profile bio.

6. Can I use Pinterest for business marketing?

Absolutely! Pinterest is a great traffic driver for businesses. Whether you're an e-commerce seller, blogger, or service provider, you can use Pinterest to generate leads, drive sales, and grow your audience. High-quality visuals, engaging content, and tools like PinMaker can help you create professional-looking pins that convert.

Would you like any additional FAQs tailored to a specific industry or topic?