Pinterest Image and Pin Size Guide 2025: Dimensions and Specs

With over 522 million monthly active users, Pinterest continues to be a vital platform for sharing visual content. To maximize your reach and engagement, it's essential to use the correct image dimensions and formats. 

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This article provides an in-depth look at the optimal Pinterest image and pin sizes for 2025, ensuring your content stands out and performs well.

Best Pinterest Pin Sizes for 2025

Choosing the right pin size is crucial for visibility and user engagement. Here's what you need to know:

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1. Ideal Standard Pin Size

• Dimensions: 1000 x 1500 pixels
• Aspect Ratio: 2:3

This size ensures your pins display clearly across both desktop and mobile devices without distortion. Maintaining a 2:3 aspect ratio aligns with Pinterest's recommendations, enhancing the visual appeal of your content.

2. Long Pins

• Dimensions: 1000 x 2100 pixels or taller
• Use Case: Tutorials, guides, infographic-style content

Long pins are designed to maximize visual impact, especially for content-rich posts like step-by-step guides or infographics. However, ensure they remain engaging and not overly elongated to avoid being cut off in users' feeds.

3. Video Pins

• Dimensions: 1080 x 1920 pixels
• Aspect Ratio: 9:16

Video pins are increasingly popular, offering dynamic content to capture attention. Adhering to the 9:16 aspect ratio ensures optimal display, providing an immersive experience for viewers.

Now that you know the ideal pin sizes, let's understand why aspect ratios matter and how they impact the visibility and performance of your pins on Pinterest.

Aspect Ratios and Their Importance

Understanding and maintaining proper aspect ratios is vital for the presentation of your pins.

An aspect ratio is the proportional relationship between an image's width and height. For instance, a 2:3 aspect ratio means the width is two-thirds the height. Correct aspect ratios ensure your images display correctly without cropping or distortion.

• Pinterest's Recommendation: Pinterest recommends a 2:3 aspect ratio for standard pins, such as 1000 x 1500 pixels. This ensures your content appears professional and is fully visible on the platform.
• Impact of Non-Standard Sizes: Using non-standard sizes can result in your pins being cut off or displayed improperly in feeds, leading to a poor user experience and potentially less engagement. Sticking to recommended aspect ratios helps maintain the integrity of your content.

With aspect ratios covered, let's take a look at the ideal dimensions for your Pinterest profile and cover images to ensure your entire profile looks polished and cohesive.

Pinterest Profile and Cover Image Sizes

Your profile and cover images are the first impressions users have of your brand. Ensuring they are correctly sized is essential.

Profile Picture

• Dimensions: 165 x 165 pixels
• Format: Square

A clear, high-resolution profile picture helps in brand recognition and establishes credibility.

Cover Photo

• Dimensions: 800 x 450 pixels
• Aspect Ratio: 16:9

Your cover photo should reflect your brand's personality and align with your overall aesthetic, providing a cohesive look to your profile.

Now that your profile visuals are optimized, let’s get into the specific requirements for creating scroll-stopping video pins that boost engagement.

Video Pin Specifications

Incorporating videos into your Pinterest strategy can significantly boost engagement. Here are the key specifications:

• Dimensions: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Length: 4 seconds to 5 minutes
• File Types Supported: MP4, MOV

Ensuring your video pins meet these specifications will provide a seamless viewing experience, capturing and retaining your audience's attention.

With your video pins optimized for maximum impact, let’s get into details of Carousel and Collection Pins, perfect formats for showcasing multiple products, ideas, or steps in a single post.

Carousel and Collection Pin Guidelines

Diversifying your content with a carousel and collection pins can enhance user interaction.

Carousel Pins

• Dimensions: 1000 x 1000 or 1000 x 1500 pixels
• Aspect Ratio: 1:1 or 2:3

Carousel pins allow users to swipe through multiple images or videos within a single pin, ideal for showcasing product ranges or step-by-step processes.

Collection Pins

• Featured Image Dimensions: 1000 x 1500 pixels
• Smaller Image Dimensions: 1000 x 1000 pixels

Collection pins combine a large featured image with smaller supporting images, perfect for highlighting a main product alongside complementary items.

Understanding how to use different pin formats is key, but choosing the right sizes can make or break your pin's performance. Let’s explore the best practices for creating eye-catching Pinterest images that drive clicks and saves.

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Best Practices for Pinterest Images

To maximize the effectiveness of your pins, consider the following best practices:

• Stay Vertical: Vertical, portrait-style images align with Pinterest's interface and are more likely to catch users' eyes.
• Focus on Quality: High-resolution images and videos convey professionalism and attract more engagement.
• Add Text Overlays: Incorporate concise text to provide context, making your pins informative and actionable.
• Optimize for Keywords: Use relevant keywords in your pin titles and descriptions to enhance discoverability through search.
• Experiment & Analyze: Regularly test different designs and monitor performance to understand what resonates best with your audience.

Now that you’ve mastered the essentials of creating standout images, let’s explore why optimal pin sizes are crucial for visibility and engagement.

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Importance of Optimal Pin Sizes

Using the correct pin sizes directly impacts your content's visibility and engagement.

• Enhanced Visibility: Properly sized pins are more likely to be fully displayed in feeds, increasing the chance of user interaction.
• Professional Appearance: Consistent and correctly sized images reflect well on your brand, building trust with your audience.
• Improved Performance: Pins that adhere to recommended sizes and aspect ratios are favored by Pinterest's algorithm, potentially boosting reach.

Experimenting with different layouts and designs within these guidelines can help identify what works best for your specific audience, leading to continual improvement.

Now that you understand the importance of using the right pin sizes, let’s explore how PinMaker can help you create eye-catching, optimized pins effortlessly.

Boost Your Pinterest Game With PinMaker

Designing eye-catching, perfectly sized pins can be time-consuming, but it doesn’t have to be. PinMaker is your all-in-one solution for creating SEO-optimized, high-quality Pinterest pins.

• Ready-to-Use Templates: No design skills? No problem. Choose from a library of Pinterest-optimized templates.
• Auto-Adjust Dimensions: Never worry about the wrong pin size again, PinMaker automatically applies the correct dimensions.
• SEO-Friendly Descriptions & Titles: Boost your visibility with AI-generated, keyword-rich titles and descriptions.
• Drag-and-Drop Editor: Effortlessly customize pins to match your brand’s style.
• Performance Insights: (Coming Soon!) Analyze which pins drive the most traffic and engagement.

Generate pins with PinMaker's easy-to-use templates to create viral-worthy pins in minutes!

Ready to create scroll-stopping pins? Get Started with PinMaker Today!

FAQs

Q. What is the best size for Pinterest pins in 2025?
A: The recommended size for standard Pinterest pins is 1000 x 1500 pixels with a 2:3 aspect ratio. This ensures full visibility and maximizes engagement.

Q: Can I use square images on Pinterest?
A: Yes, but Pinterest prioritizes vertical images with a 2:3 aspect ratio. Square images (1000 x 1000 pixels) are acceptable for carousel pins, but they may not perform as well in the general feed.

Q. How long can Pinterest videos be?
A: Pinterest allows videos ranging from 4 seconds to 5 minutes, but shorter, more engaging clips (15-30 seconds) often perform best.

Q. How can PinMaker help me design better pins?
A: PinMaker offers Pinterest-optimized templates, AI-driven title generation, and a drag-and-drop editor that ensures all your pins meet Pinterest’s size and SEO guidelines. It simplifies the design process, helping you create eye-catching, high-performing pins in less time.

Q. Do pin sizes affect engagement?
A: Absolutely! Using non-optimized pin sizes can result in images being cut off or displayed incorrectly, leading to lower engagement rates. Correct sizes help ensure your pins look great and are more discoverable.