Creating a Pinterest Post with a Destination Link

Pinterest turns ideas into action. A single pin can spark curiosity and drive traffic to your website or store. But to make it work, you need a destination link. Without it, your pin is just an image; with it, it becomes a direct path to your content, product, or landing page.

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In this guide, you'll learn how to correctly add a destination link to your Pinterest post and avoid common mistakes.

Let's get started.

What is a Pinterest Destination Link?

A Pinterest destination link is the URL you attach to a pin. When someone clicks on your pin, this link directs them to a website, blog post, product page, or online destination.

Without a destination link, a pin is just a nice image. With one, it becomes a key driver of traffic, engagement, and conversions.

Why Does It Matter?

• Increases website traffic – A well-placed link can bring in thousands of visitors.
• Boosts sales and sign-ups – Pins with direct links make it easy for users to take action.
• Encourages engagement – Users click, explore, and interact instead of scrolling past.
• Improves content visibility – Pinterest rewards pins that get clicks, helping them reach more people.

Whether you're a blogger, business owner, or influencer, adding a destination link ensures your pins don't just look good and provide accurate results.

How to Add a Destination Link to Your Pinterest Post

Follow these steps to create a pin that gets clicks and drives traffic to your website.

1. Log Into Your Pinterest Account

Start by signing into your Pinterest account on your desktop or mobile app. Creating one takes just a few minutes if you don't have an account yet.

2. Click on the "Create" Button

Once you're in, look for the Create button at the top-left corner. Click it and select Create Pin to open the pin editor.

3. Upload Your Image or Video

Your visual is what grabs attention first. Make sure your pin stands out:

• Use high-quality images – A blurry or pixelated image won't perform well.
• Stick to Pinterest's ideal size – The recommended aspect ratio is 2:3 (1000x1500 pixels).
• Make it eye-catching – Contrast, bold text, and a clear message help your pin stand out.

Not a designer? Use PinMaker to create a polished, professional pin quickly.

4. Add Your Destination Link

This step is what makes your pin valuable. In the "Destination Link" field:

• Paste your URL – This should lead to your blog, product page, landing page, or relevant content.
• Ensure it's correct – Broken or incorrect links can frustrate users and hurt your credibility.
• Avoid spammy links – Pinterest may block misleading or low-quality URLs.
• Consider using a UTM tracking link. Tools Google Analytics can help.

5. Choose the Right Board and Publish

Pinterest organizes pins by boards, so choose one that fits your content:

• Pick a relevant board – If your pin is about social media marketing, don't put it under "Home Decor."
• If necessary, create a new board. If you post about a new topic, start a new board to improve the organization.

Once everything is set, hit Publish, and your pin is live with a working destination link.

Anyone who finds your pin can click on it and land directly on your website.

Best Practices for Pinterest Destination Links

Adding a Pinterest destination link is just the first step. Follow these best practices to ensure your links drive traffic and perform well.

1. Choose the Right URL

The best Pinterest destination links should lead to a relevant page that matches the pin's content. Avoid linking to a homepage unless it directly aligns with the pin's purpose. A clear and direct link ensures users land on exactly what they expect.

For example, if a pin promotes "5 Ways to Style a Summer Dress," the link should take users to that blog post, not a general category page.

2. Double-Check for Broken Links

A broken link can frustrate users and reduce credibility. Before publishing a pin, test the link to confirm it loads correctly and isn't restricted. Regularly check older pins to update outdated URLs. Pinterest may flag broken links as spam, which can limit your reach.

3. Use Tracking Links for Insights

Adding tracking parameters helps measure how well a pin drives traffic. Google Analytics UTM codes can track Pinterest referrals, while tools like Bitly or Rebrandly monitor link performance. Checking Pinterest Analytics provides additional insights into engagement levels.

Pro Tip: A high save rate but a low click-through rate may indicate that the pin needs a stronger call-to-action in the description. Testing different wording can improve results.

Following these best practices ensures that Pinterest destination links drive meaningful traffic, improve engagement, and contribute to long-term growth.

Creating Click-Worthy Pins with PinMaker

A strong Pinterest destination link can only drive traffic if your pin grabs attention. The right visuals, colors, and text play a massive role in getting users to stop scrolling and click.

Many pins get ignored because they blend in. Your design must be clear, bold, and easy to understand to stand out. A pin should immediately tell users what they'll get when they click.

1. Use High-Quality Images

Low-quality visuals make a pin look untrustworthy. Choose sharp, clear images with bright colors and good contrast. Avoid stock photos that look generic or overused.

2. Stick to the Right Dimensions

Pinterest favors vertical images. The recommended size is 1000x1500 pixels (2:3 ratio). Anything too wide or too long may get cut off or perform poorly.

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3. Add Text Overlays for Clarity

Text helps users understand what the pin is about. Keep it short, bold, and easy to read. Avoid tiny fonts or script styles that are difficult to see on mobile screens.

Pro Tip: Use large, high-contrast text in 2-3 words. Headlines like "5-Minute Dinner Ideas" perform better than long, wordy titles.

4. Choose Colors That Stand Out

Some colors catch the eye more than others. Bright, warm tones like red, orange, and yellow perform better than neutral or pastel shades. The contrast between the background and text improves readability.

5. Keep Branding Consistent

If users recognize your style, they're more likely to engage. Use the same fonts, colors, and logo placement in every pin. This builds trust and makes your content look professional.

6. Use PinMaker for Professional Designs

Not a designer? PinMaker makes creating stunning pins easy. It provides:

• Pre-designed Pinterest templates.
• Customizable fonts, colors, and branding.
• Tools to quickly create high-converting pins.

Pro Tip: A/B tests different designs. Changing the text color or font can sometimes double the number of clicks.

A well-designed pin, paired with the correct Pinterest destination link, makes all the difference in driving traffic and engagement.

Conclusion

A well-crafted Pinterest destination link transforms passive pins into traffic-driving tools. Each pin should have a clear purpose: directing visitors to your blog, boosting sales, or expanding your audience. Success lies in seamless execution—eye-catching visuals, accurate links, and a user-friendly experience build trust and encourage repeat engagement.

Pinterest favors optimized, visually appealing pins that remain effective long after posting, unlike fleeting social media content. However, a pin’s design is critical; poor-quality visuals undermine even the best links.

PinMaker simplifies the process, enabling you to create professional, scroll-stopping pins that maximize engagement and conversions. Start your Pinterest strategy with PinMaker and turn every click into a meaningful opportunity.

FAQs 

1. What is a Pinterest destination link, and why is it important?

A Pinterest destination link is the URL attached to a pin that directs users to a specific website, blog post, product page, or landing page. It's important because it helps convert Pinterest engagement into website traffic, sales, or sign-ups. Without a destination link, a pin is just a static image with no action.

2. Can I add a destination link to an existing pin?

No, Pinterest does not allow you to edit the destination link of an existing pin. If you need to update the link, create a new pin with the correct URL. However, you can edit the pin description or board placement.

3. Why is my Pinterest destination link not working?

There are several reasons a destination link might not work:

• The URL is broken or incorrect.
• The linked page has been moved or deleted.
• Pinterest has flagged the link as spam or misleading.
• The website is blocking Pinterest traffic.

To fix this, double-check the link, ensure the page is active, and use a trusted domain to avoid Pinterest's spam filters.

4. Does Pinterest allow affiliate links as destination links?

Yes, Pinterest allows affiliate links as long as they comply with its spam policies. However, direct affiliate links may be flagged if they look suspicious or redirect multiple times. It's best to link to a dedicated landing page that provides value before leading to an affiliate offer.

5. How can I track how many people click on my Pinterest destination link?

You can track clicks on your destination link using the following:

• Pinterest Analytics – Shows impressions, saves, and outbound clicks.
• Google Analytics – Use UTM parameters to track Pinterest referrals.
• Link shorteners – Tools like Bitly or Rebrandly provide basic tracking data.

Monitoring performance helps you optimize your pins for better engagement.

6. What happens if I use a misleading destination link on Pinterest?

Pinterest discourages misleading links. If your pin promises a free guide but links to a sales page, users may report it. Too many reports can lead to reduced reach, account warnings, or suspension. Always use links that match your pin's content to maintain trust and avoid penalties.