How to Make Money on Pinterest in 2025

If you think making money online is limited to platforms like Instagram, TikTok, or YouTube, think again. Pinterest has quietly transformed from a basic digital mood board into a powerful tool for creators and businesses looking to monetize their content. 

In 2025, it stands as a visual search engine and discovery platform and offers significant opportunities for creators, businesses, and individuals alike. With its massive, engaged audience and new monetization features, it’s now possible to turn your pins into a steady source of income.

If you’ve ever wondered how to make Pinterest money or what it takes to get started, you’re in the right place. Let’s explore strategies to help you monetize your Pinterest content and start seeing results.

Why Pinterest is a Powerful Money-Making Platform

With over 500 million users, Pinterest offers a huge audience for anyone looking to promote products, share ideas, or drive traffic to their website. The real magic of Pinterest lies in its user intent. People come here searching for solutions, not just to scroll. This creates a unique opportunity to connect with a motivated audience ready to take action.

Recognizing this commercial potential, Pinterest has continuously invested in creator monetization, expanding features like direct product tagging in Idea Pins, integrated storefronts, and a refined Creator Rewards program.

9 Unique Ways to Make Money on Pinterest in 2025

Making money on Pinterest doesn’t require a massive following.  In fact, the platform works best when you focus on doing a few key things really well. 

Pinterest has tools for everyone that help turn ideas into income. Here’s how you can find success using the platform’s most effective strategies.

1. Leverage Pinterest’s Product Tagging Feature

Pinterest's product tagging transforms your Pins into direct shopping opportunities. By tagging specific items within your Idea Pins and static images, you create shoppable content that guides viewers directly to your online store. For example, if you’re sharing a recipe and using a specific blender, tag that blender so viewers can buy it directly.

Some tips to keep in mind:

• Start with a clean, branded image or a quick Idea Pin showing how the product fits into a lifestyle.
• Add up to 3 relevant product tags.
• Use real descriptions like “perfect for small kitchens” or “best-selling planner” to catch interest.
• Use seasonal or trend-based pins (e.g., “2025 Summer Mocktail Recipes”) to boost relevance.

2. Drive Targeted Traffic to Your Niche Blog or Website

Pinterest is one of the few platforms where content has long-term visibility. A single well-optimized pin can send traffic to your blog for months or even years. Pinterest users are planners and searchers. They’re actively looking for tutorials, ideas, and solutions. That means they’re more likely to click through to a relevant blog post or product landing page.

Steps to implement:

• Create a dedicated Pinterest board for your blog content.
• Design vertical, scroll-stopping pins using tools like Canva or Adobe Express.
• Write keyword-rich pin titles and descriptions (use Pinterest Trends to find relevant terms).
• Link each pin directly to a blog post, not your homepage.

3. Sell Digital Products Directly from Pinterest

Got an eBook, planner, online course, or unique template? Pinterest users actively seek downloadable and printable resources, making the platform a powerful discovery engine for your digital products. By optimizing your Pins with strategic keywords and linking directly to your sales pages on platforms like Gumroad, Etsy, Amazon KDP, or your own e-commerce website, you can effectively turn your Pinterest account into a digital storefront.

This method allows you to promote and sell items like:

• eBooks & Guides: Authors can leverage Pinterest to promote their self-published books (e.g., via Amazon Kindle Direct Publishing).
• Printables: Planners, calendars, budgeting sheets, and educational materials.
• Templates: Social media templates (Canva, Notion), website templates, or graphic design assets.
• Online Courses & Workshops: Drive enrollments for your educational content.

4. Offer Pinterest Management Services

A lot of content creators and business owners have no clue how to run a Pinterest account. They post once and hope for the best. That’s where you come in. If you have experience with Pinterest SEO, pin design, or content planning, you can build a service-based business offering Pinterest Management or Virtual Assistant (VA) services.

What services can you offer?

• Account setup and optimization
• Pin design and scheduling
• Monthly analytics reporting
• Content calendar planning
• Audience growth strategy

How to Get Started:

• Build Your Portfolio: Manage your own or friends’ accounts to showcase results, before-and-after analytics, growth charts, or successful campaigns.
• Highlight Your Skills: Pin scheduling, keyword research, content strategy, and account audits are highly valued.
• Share Case Studies: Create pins or blog posts that tell the story of how you grew someone’s Pinterest traffic or sales.
• Promote Your Services: Use your Pinterest profile and boards to showcase your expertise and direct potential clients to your services page.

5. Create and Sell Pinterest Templates

Since Pinterest is a visual search engine, it all comes to graphics. The more creative, compelling and unique your designs are, the better your chances for Pinterest visibility. Hence, offer your services to build Canva templates, branding kits, and social media packs for Pinterest.

6. Collaborate Through Sponsored Pins

As your Pinterest presence grows, you'll find opportunities to collaborate with brands through sponsored content. Many brands are willing to pay creators and influencers to promote their products or services because they deliver a more authentic and relatable message than traditional advertising. Consumers are prone to trust recommendations from creators they follow, leading to higher engagement and better brand visibility.

To attract and execute successful sponsored campaigns:

• Build Authority & Engagement: Consistently post valuable content in your niche to grow your following and demonstrate strong engagement (saves, clicks, shares). Brands look for creators who genuinely resonate with their audience.
• Proactively Connect: Reach out to brands directly whose products align with your niche or join influencer networks like Influencity that connect creators with sponsorship opportunities. When discussing terms, be clear about your compensation expectations, content deliverables, and usage rights.
• Maintain Authenticity: Ensure sponsored Pins align with your audience's expectations and your overall content strategy. Authenticity is crucial; otherwise, you risk losing credibility and trust.
• Disclose Transparently: Always use Pinterest’s built-in paid partnership tool to tag the brand directly in the sponsored post, maintaining transparency with your audience.
• Demonstrate ROI: Utilize Pinterest Analytics to track the performance of your sponsored Pins (impressions, clicks, saves). Share these performance metrics with brands to prove the value of their investment, paving the way for future collaborations and potentially long-term partnerships.

Successful collaborations can offer direct compensation and affiliate marketing components, providing an additional commission for sales generated through your content.

7. Join the Pinterest Creator Inclusion or Creator Rewards Program

Pinterest actively supports its creator community through programs like the Creator Inclusion Fund and Creator Rewards. These initiatives financially empower creators. In addition, they are provided with resources, mentorship, and opportunities to develop high-quality, engaging content.

• How it Works: Creators typically apply during specific open application periods, which Pinterest announces on its official channels. Selection is based on the quality and uniqueness of your content and your potential to grow on the platform.
• Benefits: Accepted participants may receive financial grants or stipends, access to cutting-edge equipment, and exclusive educational resources to refine their content creation skills. This funding allows creators to invest more time and effort into producing impactful Pins, significantly increasing their reach and influence.
• Impact: Participation has shown remarkable results. These programs boost visibility and enhance your ability to monetize your Pinterest presence through improved content strategies.

8. Promote Affiliate Products with Value-Based Content

Affiliate marketing on Pinterest allows you to earn passive income by recommending products you genuinely love. When users click on your pin’s affiliate link and make a purchase, you earn a commission. Be careful with adding spam affiliate links in content.

How to start:

1. Sign up for affiliate programs such as Amazon Associates, ShareASale, or LTK.
2. Choose products that align with your niche. For instance, cookware for food bloggers, tech gear for productivity creators, etc.
3. Create pins that highlight value: tutorials, listicles, product comparisons, or gift guides.

Best practices

• Use Pinterest’s product tagging to insert affiliate links natively.
• Always disclose affiliate relationships using Pinterest’s disclosure features.
• Optimize pin descriptions with high-ranking keywords.
• Focus on content first: Educate or solve a problem before pitching a product.

9. Use Pinterest Ads to Scale Your Sales

Once you have a compelling product, service, or offer, Pinterest Ads provide a powerful way to scale your sales by dramatically increasing your visibility and driving targeted traffic. These ads resemble regular Pins but are strategically placed in home feeds, category feeds, and search results for greater exposure.

• Why Use Ads? Ads allow you to bypass organic reach limitations and precisely target specific demographics, interests, and behaviours, ensuring your content is seen by those most likely to convert. This can significantly boost traffic to your e-commerce store, generate leads, or drive product sales.

• Getting Started:
  
  1. Define Your Goal: Decide what you want to promote (e.g., a specific product, an email list signup, a blog post).
  2. Access Ads Manager: You'll need a Pinterest Business Account to access the Pinterest Ads Manager.
  3. Design Compelling Pins: Create visually appealing and high-quality Pins specifically for your ad campaigns.
  4. Set Your Targeting: Utilize Pinterest’s precise targeting options. You can target users based on interests, keywords they search for, and demographics, and even retarget custom audiences based on website visits.
  5. Budget & Bidding: Determine your daily or lifetime budget. Pinterest operates on a cost-per-click (CPC) or cost-per-impression (CPM) basis, allowing you to set bids that align with your budget and goals. 
  6. Ad Formats: Pinterest offers various ad formats to suit different goals, including Standard Pins, Video Pins, Idea Ads, Carousel Ads (multiple images), and Collections (a variety of products in one ad). Choose the format that best showcases your offering.

Do You Need a Pinterest Business Account to Monetize?

A Pinterest Personal Account is designed for individuals who use the platform casually to explore and save ideas. From home decor inspiration, DIY projects, and travel plans to fashion trends, a personal account lets you create boards, pin content, follow other users, and engage with the platform in a non-commercial way. It’s perfect for everyday users who want to keep their favourite ideas organized and discover new ones based on their interests.

A Pinterest Business Account is intended for entrepreneurs, brands, content creators, and businesses that want to grow their presence, market their products or services, and potentially monetize their content. Unlike personal accounts, business accounts come with professional tools such as Pinterest Analytics, Rich Pins, ad creation capabilities, website claiming, and the ability to run promoted Pins. These features provide valuable data and promotional options that can help drive traffic, boost visibility, and increase sales or brand awareness.

How does a Personal Account differ from a Business Account

How Many Followers Do You Need to Make Money on Pinterest?

Monetization on Pinterest isn’t tied to follower count. While a larger following can help attract brand deals, your income potential depends far more on impressions, clicks, and engagement than raw follower numbers.

Key Insights

Small accounts can earn significantly:

• Accounts with 1,000–5,000 followers often start monetizing once they consistently drive traffic.
• $500–$2,000/month is achievable with optimized content and affiliate marketing, even with modest followings.

What truly matters:

• Impressions (10k+/month): How often pins appear in searches.
• Outbound Clicks (500+/month): Traffic sent to your site/offers.
• Saves & Engagement (5–10%+ rate): Signals of value to Pinterest’s algorithm.

Earning Pathways:

• Affiliate Links: $300–$5k+/month (based on 1–5% conversion rates from 20k+ monthly views).
• Brand Deals:
  
  • Nano-creators (1k–10k followers): $50–$300/post
  • Mid-tier (10k–50k followers): $300–$1,500/post
• Digital Products: $1k–$10k+/month with 500+ monthly click-throughs.

Beginner Tips for Pinterest Monetization

Set Up a Professional-Looking Profile

‍

Setting up a professional-looking Pinterest profile is the first step toward building trust and attracting the right audience. Start by choosing a clear, high-quality profile image. This could be a headshot if you’re a personal brand or a logo if you’re a business.

Craft a concise, keyword-rich bio that highlights what you offer and who your content is for. Make sure to link your website, blog, or shop directly to your profile so users can take action beyond the platform.

Focus on Keyword-Rich Descriptions and Boards

Pinterest functions more like a visual search engine than a traditional social network, so focusing on keyword optimization is essential. Use relevant, specific keywords in your profile bio, board titles, pin titles, and descriptions to improve your discoverability in search results.

Tools like Pinterest Trends or simply observing Pinterest’s autocomplete suggestions can help you identify what users are actively searching for in your niche. The more aligned your content is with these search patterns, the more likely it is to reach the right audience.

Create High-Quality, Vertical Pins Consistently

The visual appeal of your Pins is paramount on Pinterest. Design eye-catching vertical Pins (the optimal aspect ratio is 2:3, ideally 1000x1500 pixels) that stand out in a user's feed.

Use clear, legible text overlays that convey value or intrigue and pair them with compelling, high-resolution visuals. Consistency in your pinning schedule is key; it keeps your content fresh and visible to the Pinterest algorithm and establishes you as a reliable source of information for your audience.

Analyze Pin Performance and Iterate

Review your pin performance once you start posting regularly to understand what’s working. Pinterest Analytics gives insight into metrics like impressions, saves, link clicks, and audience engagement. Look for trends in top-performing pins, such as common design elements, topics, or keywords. Try to apply those insights to future content.

‍

Testing different types of content, such as idea pins, video pins, or carousel-style posts, can also reveal new opportunities for growth. As your data grows, refine your approach by focusing more on what resonates with your audience. Even small changes, like tweaking a headline or updating the pin image, can improve results over time.

Turn Your Pinterest Passion into Profit in 2025

Pinterest has evolved far beyond a simple inspiration board, it’s now a platform for creators, entrepreneurs, and businesses to generate real income. The key to success lies in strategic content, consistency, and optimization.

With features like product tagging, affiliate marketing, digital product sales, and Pinterest ads, the earning potential is massive. But success doesn’t happen by accident; it takes high-converting pins, smart SEO, and data-driven strategy.

‍

With PinMaker, instead of guessing what works, let AI-powered optimization, ready-to-use templates, and performance analytics do the heavy lifting for you. PinMaker helps you:

• Create SEO-optimized pins that rank higher and drive traffic
• Design scroll-stopping visuals without graphic design skills
• Schedule content in bulk to stay consistent without burnout
• Track what converts, so you can focus on what makes money

‍

Ready to supercharge your Pinterest monetization? Try PinMaker today and start turning pins into profit.

FAQs – Making Money on Pinterest in 2025

1. Can you really make money on Pinterest without a blog or website?

Yes, you can! Many creators monetize Pinterest through affiliate links, product tagging, digital product sales, or sponsored content without needing a full website. However, having a blog can give you more control and help with long-term strategy and SEO.

2. Is it free to make money on Pinterest?

Absolutely. Creating and posting content on Pinterest is free. You only need to invest if you choose to run Pinterest Ads or use third-party tools for design and scheduling. Monetization methods like affiliate marketing or product tagging don’t require any upfront payment.

3. How much money can I realistically make from Pinterest each month?

Earnings vary depending on your strategy, niche, and engagement. Beginners can start earning $100–$500/month via affiliate links or digital product sales. With consistent traffic and strategy, creators can scale to $1,000–$10,000+ monthly.

4. Do I need a Business Account to earn money on Pinterest?

While it’s possible to use a personal account for some strategies, a Pinterest Business Account is strongly recommended. It unlocks monetization tools like Pinterest Analytics, product tagging, Rich Pins, and Ads Manager—all of which are crucial for growth and income.

‍