Getting Started with Pinterest to Increase Blog Traffic

Struggling to get more readers to your blog? Many bloggers pour their hearts into creating amazing content, only to find that their posts barely get noticed.

While social media platforms like Instagram and Facebook rely on fleeting engagement, Pinterest works differently; it’s a search engine in disguise.

With over 1.16 billion monthly visits, it’s a storehouse for bloggers looking to increase their reach, drive consistent traffic, and grow their audience.

If you’re new to Pinterest and wondering how to use it effectively, this article will walk you through everything you need to know from setting up your profile to creating click-worthy pins and optimizing your strategy for long-term success.

Why Pinterest Is Pivotal For Blog Traffic

Most bloggers focus on Google SEO, Instagram, or Facebook when trying to drive traffic, but they often overlook Pinterest that keeps your content alive for a long time.

Here’s why Pinterest should be an essential part of your blog growth strategy:

• Pinterest drives 33% more referral traffic to websites than Facebook, making it one of the most effective platforms for content discovery.
• 85% of Pinterest users visit the platform when starting a new project, meaning they’re actively looking for ideas, solutions, and helpful blog content.
• Pins have an average lifespan of 4+ months, compared to just a few hours for Instagram and Facebook posts. The more your pin gets saved and engaged with, the longer it stays visible.
• Pinterest users are action-takers. Studies show that 80% of weekly users have discovered a new brand or product on Pinterest, proving that this platform is perfect for bloggers who want to attract engaged readers.

You don’t need a massive following to succeed on Pinterest. Since it functions as a search engine, your pins can rank in searches based on keywords and relevance rather than just how many followers you have. This means even new bloggers have a fair chance of gaining traction and seeing real traffic results.

Now that you know why Pinterest is a must-have traffic source, let’s break down how to set up your account and start leveraging its power for your blog! 

Set Up Your Pinterest Business Account

To unlock all of Pinterest’s features, including analytics, rich pins, and promoted content, you’ll need a Pinterest Business Account. 

Here’s how to set it up:

1. Sign Up or Convert Your Account

• If you’re new to Pinterest, sign up for a free business account at business.pinterest.com or Pinterest Mobile App.
• If you already have a personal Pinterest account, convert it to a business account by navigating to Settings > Account Management > Convert to Business.

2. Claim Your Website for Better Visibility

Claiming your website on Pinterest gives you access to analytics, improves your domain’s credibility, and allows you to enable Rich Pins.

To claim your blog:

1. Go to Settings > Claim > Enter Your Blog URL.
2. Follow the verification steps. Pinterest will give you a meta tag to add to your site.
3. Once verified, your website will show a small globe icon on your Pinterest profile

Why This Matters: Websites that are claimed tend to rank higher in Pinterest search results, increasing your chances of getting discovered!

Optimize Your Pinterest Profile for Maximum Visibility

Your Pinterest profile is your first impression, so make it clear, engaging, and keyword-optimized to attract the right audience.

• Use a professional photo or logo that reflects your blog’s brand.
• Write a compelling bio with relevant keywords. 
• Include a clickable link to your blog so visitors can easily navigate to your site.

Use keywords naturally in your bio to increase your profile’s discoverability in Pinterest search!

Create & Organize Pinterest Boards for Your Blog

Pinterest boards act as organized folders for your content. If your boards are messy or irrelevant, people won’t follow or engage with your profile. Use Pinterest Board Structure Generator Tool to create a strategic and organized board structure for your Pinterest profile tailored to your niche and business goals.

1. Align Board Names with Your Blog Topics: A personal finance blog should have boards like:

• "Smart Money Tips for Beginners"
• "How to Save Money Fast"
• "Side Hustle & Passive Income Ideas"

Use the Board Name Generator tool to create catchy and relevant names for your Boards.

2. Use Keyword-Rich Descriptions: Instead of just naming a board "Recipes", try "Quick & Easy Dinner Recipes for Busy Moms."

3. Organize Boards with Sections: A "Pinterest Marketing" board can include sections like:

• "Pin Design Tips"
• "Pinterest SEO Strategies"
• "Best Pinterest Scheduling Tools"

Create at least 10-15 relevant boards before actively pinning to make your profile look complete and professional.

Design Pins That Attract Clicks and Shares

Your pin design plays a huge role in whether people click through to your blog. Even if your content is amazing, a poorly designed pin won’t get saved, shared, or clicked and that means lost traffic.

Users scroll through hundreds of pins in seconds. So, how do you make yours stand out?

• Use a 2:3 Ratio: Ideal pin size: 1000 x 1500 px. Avoid horizontal or square images.
• Add a Clear, Bold Headline: Keep it short, engaging, and benefit-driven (e.g., “5 Ways to Grow Your Blog with Pinterest!”).
• Stick to a Consistent Brand Style: Use similar colors and fonts for better brand recognition. 
• Include a Call-to-Action (CTA): Phrases like “Click to Read More” or “Save for Later” boost engagement.
• Use High-Quality Images: Blurry or pixelated pins won’t get clicks! Use crisp, clear images that are relevant to your topic.
• Test Multiple Pin Designs for Each Blog Post: Try different headlines, colors, and layouts to see what resonates best with your audience.
• Leverage Pinterest SEO: Add relevant keywords to your pin title, description, and even image file name to help it rank in searches.

Now that you know how to create eye-catching pins, let’s explore the best Pinterest strategy for growing your blog traffic!

2-Step Pinterest Strategy for Blog Growth

To truly boost blog traffic, you need a well-planned Pinterest strategy that keeps your content visible, engages your audience, and helps you stay ahead of the competition.

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Step 1: Pin Consistently: Consistency is key on Pinterest. Unlike other platforms, where posting too often might feel spammy, Pinterest favors active pinners. The more high-quality content you pin regularly, the better your chances of appearing in search results and users' feeds.

• Aim for at least 5-30 pins per day (including fresh pins and repins).
• Mix fresh pins with repins. Pinterest rewards fresh content, but repinning relevant posts keeps your boards active.
• Space out your pins throughout the day rather than pinning everything at once.

Use a scheduling tool like PinMaker to automate your pinning. This helps you maintain a consistent posting schedule without spending hours manually pinning every day.

Step 2: Use Pinterest Analytics to Optimize Your Strategy: You can’t improve what you don’t measure! Pinterest Analytics gives you valuable insights into what’s working and what’s not, so you can adjust your strategy for better results.

Ensure to track these metrics:

• Look at click-through rates (CTR) to see which pins are successfully leading people to your blog.
• Pay attention to which boards and topics get the most engagement.

• Are bright colors or minimal designs getting more clicks? Test different styles and layouts.
• See who’s engaging with your pins (age, location, interests) and tailor content to their preferences.

• If certain pin designs or topics are driving the most traffic, create more of them.
• If a pin isn’t doing well, try a new design, headline, or description and repin it.
• If you notice spikes in engagement around certain times (e.g., holiday DIY ideas), start pinning relevant content months in advance.

Use PinMaker to generate SEO-optimized pin titles and descriptions based on trending Pinterest searches, helping you reach a wider audience effortlessly.

By pinning consistently, analyzing performance, and optimizing your approach, you’ll turn Pinterest into a steady traffic source for your blog. Now, let’s take engagement and visibility to the next level! 

Boosting Engagement & Visibility: Maximize Your Pinterest Reach

Want even more blog traffic from Pinterest? It’s not just about pinning, it’s about getting your content seen! The more engagement your pins receive, the higher Pinterest ranks them in search results and feeds. 

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Here’s how you can boost your visibility and grow your audience faster:

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1. Join Group Boards: Group boards are collaborative boards where multiple pinners share content. When you pin to a group board, your content is seen by everyone following that board, not just your own followers. This increases your exposure and helps drive more traffic.

• Search for boards in your niche: Use Pinterest search or websites like PinGroupie to find active group boards.
• Check the engagement level: Make sure the board has regular activity, not just a dumping ground for pins.
• Look for joining instructions: Some boards allow open requests, while others require an invitation from the owner.
• Be an active participant: Don’t just drop your pins, repin other members' content to stay engaged and follow the board’s rules.

2. Enable Rich Pins to Make Your Content Stand Out: Rich Pins automatically pull extra details from your website and display them directly on your pin. This makes your content more informative, professional, and engaging, which increases click-through rates.

• They look more authoritative: Pinterest gives them a bold title and extra metadata.
• They provide more context: Rich Pins pull descriptions, headlines, and article details directly from your blog.
• They update automatically: If you change something on your blog post, it updates on Pinterest too.

Types of Rich Pins:

• Article Pins: These are best for bloggers. Display your blog post title, description, and author info.
• Product Pins: Include pricing, stock availability, and where to buy.
• Recipe Pins: Show ingredients, cooking time, and serving sizes.

Enabling Rich Pins boosts credibility and makes your pins look more clickable. These are a must-have for bloggers!

3. Engage with Other Users for More Exposure: Pinterest rewards engagement, so don’t just pin and disappear! Interacting with other users boosts your visibility and helps your content reach new audiences.

• Repin content from others: This shows Pinterest that you’re an active contributor, not just self-promoting.
• Comment on popular pins: Leaving thoughtful comments can drive profile visits and engagement.
• Follow niche-specific accounts: Engaging with relevant users increases the chances of your content getting noticed.
• Save your own pins to multiple relevant boards: Just space them out so it doesn’t look spammy.

Search for trending pins in your niche and leave insightful comments, this can drive traffic back to your profile and pins!

Now, let’s take a look at how PinMaker can help streamline your Pinterest strategy and make pin creation effortless! 

Save Time & Get More Traffic with PinMaker

Growing your Pinterest traffic doesn’t have to be time-consuming. If you want to boost your blog’s visibility without spending hours brainstorming pin titles, writing descriptions, or designing graphics, PinMaker is your secret weapon!

What Makes GetPinMaker.com a Game-Changer?

1. AI-Generated Pin Titles & Descriptions

• No more guessing what works! PinMaker uses AI-driven algorithms to create Pinterest-optimized titles and descriptions that help your pins rank higher in search results.
• Titles are designed to be click-worthy and engaging, while descriptions include strategic keywords to increase visibility.

2. Ready-Made Pinterest Graphics

• Eye-catching pin designs done for you. No need to spend hours.
• Designs follow Pinterest’s best practices (2:3 aspect ratio, bold text, clear CTAs) to maximize clicks and saves.
• Easily customize pin visuals to match your branding.

3. Analytics Tools to Track What’s Working

• Identify which pin designs, keywords, and topics are driving the most traffic to your blog.
• Track performance metrics to fine-tune your Pinterest strategy for better results.

Get AI-Powered Topic Suggestions

Not sure what to pin next? PinMaker’s AI engine analyzes Pinterest trends and search patterns to suggest high-performing pin topics tailored to your niche.

Instead of spending hours researching keywords, writing descriptions, and designing pins, you get everything done in minutes. More time for blogging, less time on Pinterest guesswork!

Try PinMaker today and watch your Pinterest traffic soar!

FAQs

Q1: How long does it take to see results from Pinterest?
A: Most bloggers start seeing steady traffic within 3-6 months of consistent pinning.

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Q2: Do I need to pay for Pinterest ads?
A: No! Organic Pinterest growth is possible with a strong strategy, though ads can speed up results.

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Q3: Should I delete underperforming pins?
A: No! Instead, revamp them with new designs or better keywords.

Q4: How can PinMaker help me grow my Pinterest traffic?
A: PinMaker saves you time by generating AI-optimized pin titles, descriptions, and visuals that are designed to rank higher in Pinterest search results. It also helps you track which pins perform best, so you can refine your strategy and get more clicks and engagement effortlessly!