Top 9 Pinterest Analytics Tools for Successful Marketing

Pinterest is one of the most powerful platforms for businesses and creators looking to drive consistent, long-term traffic. With over 533 million monthly active users, the platform helps brands increase their visibility and reach a highly engaged audience.

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Simply pinning content isn't sufficient. To create an effective Pinterest marketing strategy, you need data-driven insights highlighting which pins are performing well, which boards drive engagement, and which content your audience engages with. This is where Pinterest analytics tools become essential.

These tools help you track impressions, saves, click-through rates, and audience behaviour to refine your strategy and maximise results. 

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Here are the top 9 Pinterest analytics tools that can help you optimise your marketing strategy.

1. PinMaker– The All-in-One Pinterest Tool

PinMaker is a comprehensive Pinterest tool that combines pin design, scheduling, and analytics in one platform. It is ideal for businesses, influencers, and agencies wanting to efficiently grow their Pinterest presence without juggling multiple tools.

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Key Features of PinMaker

• AI-powered pin design for creating visually appealing, high-performing pins.
• Intelligent scheduling to automatically post at the best engagement times.
• Advanced analytics Pinterest tracking to monitor impressions, saves, and outbound clicks.
• User-friendly dashboard that simplifies data analysis, even for beginners.

By combining creativity with data insights, PinMaker helps businesses make the most of analytics Pinterest and boost their Pinterest marketing ROI.

2. Pinterest Analytics (Native Tool)

Pinterest Analytics is Pinterest's built-in analytics dashboard that provides essential data about your account's performance. It is a free tool for all business accounts, making it a great starting point for those new to Pinterest marketing.

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This tool allows you to track impressions, saves, and outbound clicks while offering insights into your audience demographics, engagement trends, and top-performing pins.

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Key Features

• Provides real-time analytics Pinterest insights directly from Pinterest.
• Offers detailed data on audience behaviour and content engagement.
• It helps identify your most popular boards and pins for optimisation.

Since it lacks advanced reporting features, businesses with higher growth goals may need additional third-party tools.

3. Tailwind

Tailwind is a Pinterest scheduling and analytics tool. Businesses, bloggers, and marketers trust it. It provides SmartSchedule automation, which allows users to post pins at optimal times for better engagement.

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Tailwind also includes detailed analytics, helping users track pin performance and refine their content strategy.

Key Features

• Bulk pin scheduling to automate content publishing.
• Intelligent recommendations for optimal posting times.
• Pin performance tracking to understand what works best.
• Tribes feature that connects users with niche communities to increase reach.

For businesses looking to automate their Pinterest marketing while tracking performance, Tailwind is a great option.

4. Hootsuite

Hootsuite is a multi-platform social media management tool that supports Pinterest, Facebook, Instagram, and Twitter. It is meant for businesses that manage multiple accounts and need an all-in-one dashboard for scheduling and tracking engagement.

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Key Features

• Cross-platform analytics Pinterest integration for managing multiple social media channels.
• Content scheduling for better Pinterest marketing automation.
• Engagement tracking to monitor audience interactions and content effectiveness.

For brands that want a holistic social media strategy, Hootsuite makes managing Pinterest alongside other platforms easier.

5. Sprout Social

Sprout Social is a Pinterest analytics tool that helps businesses gain deeper insights into their marketing efforts. It provides in-depth reports on audience behaviour, content engagement, and competitor benchmarking.

Key Features

• Comprehensive Pinterest performance analysis to measure success.
• Competitor tracking to compare performance against similar brands.
• Custom reporting to evaluate engagement trends and ROI.

Businesses that rely on data-driven decision-making can benefit from Sprout Social's detailed reporting capabilities.

6. Buffer

Buffer is a scheduling and analytics tool designed for businesses and content creators who want a simplified way to manage Pinterest marketing.

Key Features

• Easy scheduling to automate Pinterest posts.
• Fundamental analytics for tracking pin performance.
• It is ideal for small businesses looking for an affordable Pinterest tool.

While it lacks advanced features, Buffer is perfect for marketers who need a simple solution.

7. Later

Later is another Pinterest scheduling tool that provides basic analytics for tracking pin engagement.

Key Features

• Drag-and-drop calendar for easy scheduling.
• Pinterest analytics Pinterest tracking to monitor content performance.
• Great for bloggers and influencers who focus on visually appealing content.

It works well for users who want a structured and organised approach to content planning.

8. ViralWoot

ViralWoot is a Pinterest marketing tool that focuses on automation and growth. It helps users increase engagement, followers, and website traffic through scheduled pins and analytics.

Key Features

• Automated pin scheduling for continuous content posting.
• Follower tracking to measure audience growth.
• SEO suggestions for improving pin visibility.

For businesses looking to boost their Pinterest reach quickly, ViralWoot is a great tool.

9. SocialPilot

SocialPilot is an affordable Pinterest analytics and scheduling tool for small businesses and agencies.

Key Features

• Bulk scheduling to save time and increase efficiency.
• Pinterest engagement tracking for better marketing decisions.
• Collaboration tools for team-based marketing strategies.

Conclusion

Success on Pinterest comes from consistent posting, strategic pin design, and data-driven decision-making. Using the right analytics Pinterest tool allows you to refine your content strategy, understand audience preferences, and improve engagement.

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PinMaker is a top choice for an all-in-one solution that combines pin design, scheduling, and analytics. It simplifies your Pinterest workflow while providing the insights you need to grow.

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FAQs

1. How often should I check my Pinterest analytics?

You should check your Pinterest analytics at least once weekly to track engagement trends, optimise your content, and adjust your pinning strategy. Reviewing analytics every 2-3 days if you run Pinterest ads can help you fine-tune your campaigns for better conversions.

2. What's the best tool for both scheduling and analytics?

If you need a tool that combines scheduling and analytics, Pinterest features, PinMaker, and Tailwind are the best choices. PinMaker offers an all-in-one platform with AI-powered pin design, scheduling, and deep analytics, making it ideal for businesses and influencers. Tailwind is another excellent option with intelligent scheduling and analytics features that help optimise pin posting times.

3. How can I use Pinterest analytics to improve engagement?

To increase engagement, focus on these key Pinterest analytics metrics:

• Saves – A high number of saves means your content resonates with users. Create more of what's being saved.
• Click-through rates (CTR) – Test different descriptions, images, or call-to-action text if your pins aren't generating clicks.
• Best-performing boards – Identify which boards attract the most engagement and pin more relevant content.

4. Can I track my competitors using Pinterest analytics?

Yes! While Pinterest's native analytics does not offer direct competitor tracking, third-party tools like Sprout Social and Tailwind provide insights into how your engagement compares to industry benchmarks. You can manually analyse your competitors by observing their top-performing pins, posting frequency, and engagement levels.

5. Which Pinterest analytics tool is best for small businesses?

For small businesses, PinMaker and SocialPilot are excellent options. PinMaker simplifies the process by combining design, scheduling, and analytics, while SocialPilot is a budget-friendly choice for managing and tracking multiple social media platforms, including Pinterest.

6. How can I track Pinterest traffic to my website?

The best way to track Pinterest-driven traffic is through Google Analytics. You can:

• Go to Acquisition > Social > Pinterest to see referral traffic.
• Set up UTM tracking links to monitor how specific pins or boards perform.
• Check bounce and conversion rates to see if Pinterest visitors are taking action on your website.

For deeper insights, combine Google Analytics with a Pinterest-specific tool like PinMaker or Tailwind to understand how your content performs on Pinterest and how it translates to website engagement.