7 Strategies to Increase Monthly Impressions on Pinterest

Who doesn’t want their content to be seen by thousands, even millions of people every month, all without spending a penny on ads? That’s how Pinterest impressions help drive visibility.

With over 1 billion videos viewed daily and 80% of weekly Pinners discovering new brands on the platform, there’s no doubt that Pinterest is a goldmine for visibility. But how do you get more people to see your Pins?

More impressions mean more exposure, engagement, and traffic to your website or online store. Let’s break down the proven strategies that will help you maximise your Pinterest impressions and grow your brand.

What Are Pinterest Impressions and Why Do They Matter?

Before we get into the strategies, let’s understand what Pinterest impressions actually mean.

Impressions refer to the number of times your Pin appears on someone’s screen, whether they engage with it or not. Unlike clicks or saves, impressions don’t require interaction. They indicate that your Pin was displayed in a user’s home feed, search results, or board.

Higher impressions mean Pinterest shows your content to a broader audience, increasing your chances of engagement.

What is a Good Number of Impressions on Pinterest?

When you are starting on Pinterest, the number of impressions you get can vary widely, but there are some rough benchmarks to keep in mind.

For a new Pinterest account, anything between 1,000 to 10,000 impressions within the first few months is a solid start. If you are reaching higher than that, then you might have stumbled upon a niche that’s not overly saturated yet. 

This is a great sign that you can quickly scale your marketing efforts and reach an even larger audience.

For established accounts, you should expect a much more stable, gradual growth curve. Impressions will generally remain consistent, with some natural fluctuations during peak times, like weekends or certain seasons, but no huge spikes. This consistency is normal once your account is optimised and your content has found its rhythm.

If you have been on Pinterest for a while, and you have consistently optimised your profile and posted regularly, your impressions could fall within the 500,000 to 1.5 million range. This is typical for well-established accounts that have strong engagement and consistent content output.

7 Strategies to Maximise Pinterest Impressions

To increase your Pinterest impressions, you need a well-structured approach that keeps your content visible, engaging, and easy to find. Here’s how to strategically optimise your Pinterest presence to reach more users and boost engagement.

1. Stay Visible in Feeds by Pinning Regularly

To keep your content front and centre on Pinterest, posting consistently is essential. The Pinterest algorithm favours accounts that pin regularly. You need to make sure the content remains in users' feeds and search results. 

To maximise your visibility:

• Pin Daily: Aim to post 5-10 fresh Pins per day to keep your account active and your content circulating among your audience.
• Space Out Your Pins: Avoid posting all your Pins at once. Use scheduling tools to spread your Pins throughout the day, allowing different segments of your audience to see them.
• Maintain a Cohesive Brand Identity: Use consistent colours, fonts, and design elements that help make your Pins easily recognisable and aligned with your brand’s visual identity.
• Fresh Content is Key: Focus on creating fresh, original Pins rather than repetitive repins. The algorithm rewards unique and engaging content.
• Track Your Posting Pattern: Pay attention to when your audience is most active, and adjust your posting times accordingly. Certain times of the day or week might yield higher engagement. Experimenting can help fine-tune your strategy.

The Pinterest algorithm favours fresh, original content over repetitive repinning. 

2. Boost Engagement with Eye-Catching, High-Quality Pins

High-quality, compelling Pins are more likely to capture attention and be saved or shared. This will eventually boost your impressions over time. 

Here’s how you can create stunning Pins:  

• Use High-Resolution Images: Clear, bright, and professional visuals attract more attention. Avoid pixelated or low-quality images, as they may turn potential followers away.
• Stick to Vertical Pins: The ideal aspect ratio for Pins is 1000x1500 pixels. This vertical format takes up more space in feeds, making it more eye-catching, especially on mobile devices.
• Add Text Overlays: Including a compelling headline or message in your Pin can immediately convey value and encourage users to engage.
• Include Branding Elements: Adding your logo, subtle watermarks, and consistent fonts can help establish brand recognition without overwhelming the viewer.

High-quality, engaging Pins are more likely to get saved and shared, resulting in a significant increase in impressions over time.

3. Maximise Your Reach with Pinterest SEO Optimisation

Optimising your content for Pinterest’s search engine is necessary for increasing your impressions. You can appear in relevant search results and suggested content by fine-tuning your Pin titles, descriptions, and board names.

Follow these tips:

• Use Keyword-Rich Pin Titles & Descriptions: Think about the terms your audience is searching for. Integrate those keywords naturally into your Pin’s title and description.
• Optimise Board Titles & Descriptions: Make sure each board has a clear, keyword-focused title and description. This helps improve discoverability and reach.
• Use Hashtags Strategically: Pinterest allows you to use hashtags to categorise content. Use 3-5 relevant hashtags to help your Pins get discovered.
• Long-Tail Keywords: Instead of vague titles, use specific, descriptive keywords. For instance, do not use "Healthy Recipes.” Instead, use "Easy 30-Minute Healthy Dinner Recipes for Busy Weeknights." This will make your content more searchable and relevant.
• Monitor Pinterest Trends: Stay updated on popular trends and keywords in your niche. The Pinterest Trends tool helps identify what your audience is searching for. You can easily adjust your content and stay relevant with it. 

Use the right keywords and hashtags, and your Pins will show up in relevant searches. The more you optimise, the more your content gets seen. This eventually leads to more engagement and traffic.

4. Maximise Engagement with Infographics and Shareable Content

Certain content types perform better on Pinterest because they encourage engagement, saves, and shares. Infographics, videos, and step-by-step guides are more likely to be saved and shared, increasing your impressions. 

Consider adding the following to your strategy:

• Infographics: Infographics are highly shareable because they break down complex information into digestible visuals. People love saving them for reference and sharing them with others.
• Use Video Pins: Video content grabs attention and keeps users engaged longer. Pinterest users are more likely to interact with videos that autoplay in their feeds, especially when they’re informative or entertaining.
• Create Step-by-Step Guides: People love tutorials. A clear, visual step-by-step guide adds value. Video Pins also increase the likelihood of your content being saved or repinned.
• Engaging Content: Create valuable, engaging content that resonates with your audience’s needs. This will naturally lead to more saves and shares.
• Create Content with Actionable Value: Focus on creating content that solves problems or provides immediate value. This can be a recipe, a DIY project, or a life hack. Content that is both helpful and easy to share gets the best results.

Engaging and valuable content has a greater chance of reaching a wider audience, boosting your overall impressions.

5. Connect and Grow Your Audience through Group Boards

Growing your audience doesn’t have to be a solo effort. Joining Pinterest Group Boards and online communities can significantly expand your content’s reach.

This is how you can make the most of Group Boards:

• Contribute to High-Quality Group Boards: Find and join niche-specific boards with active contributors to get your content in front of a larger audience.
• Participate in Pinterest Communities: Join Facebook Pinterest groups or other online communities where users share and repin content. This increases your content’s exposure.
• Engage with Group Members: Actively participate by commenting or repinning others’ content in group boards. This builds relationships and encourages others to engage with your Pins.
• Use Scheduling Tools Like PinMaker: Automating your Pins allows you to stay consistent. They also help you participate in group boards more effectively, helping you gain additional exposure.

By collaborating with others and tapping into existing communities, you can expand your reach without having to start from scratch.

6. Track Your Performance and Adjust Your Approach

To refine your Pinterest marketing strategy, it’s important to track your performance and adjust based on what works. Pinterest provides analytics tools to monitor which Pins are performing well.

Here’s how to optimise:

• Use Pinterest Analytics: Check which Pins generate the most impressions and engagement. This helps you focus on content that resonates with your audience.
• Experiment with Designs: Test different color schemes, fonts, and layouts to see which ones your followers engage with the most.
• Adjust Posting Times: Experiment with different times of the day to determine when your audience is most active and likely to engage.
• Stay Updated on Trends: Pinterest trends evolve, so staying aware of seasonal or trending topics can help you adjust your content accordingly.

Pinterest trends change throughout the year. Staying updated on seasonal trends and algorithm changes can help keep your content relevant.

7. Make Your Pins Share-Friendly for Wider Reach

When more people share your Pins, your impressions increase exponentially. The key is to make your content easy to distribute.

• Add a “Pin It” Button to Your Website: Make it effortless for website visitors to save your content directly to Pinterest.
• Show your Pinterest content directly within blog posts. This not only encourages engagement but also drives traffic back to your profile.
• Cross-Promote on Other Social Media: Share your Pins on platforms like Instagram, Facebook, and Twitter to reach a broader audience.
• Encourage Sharing with CTAs: Add a call-to-action in your Pins, such as “Save this for later” or “Share with your friends,” to prompt users to share.

Level Up Your Pinterest Growth With PinMaker

Growing your presence on Pinterest requires a strategic approach, data-driven insights, and consistent engagement. But managing all of this manually can be overwhelming. PinMaker is your AI-powered assistant designed to help you optimise your Pinterest content, boost impressions, and drive more traffic effortlessly.

With PinMaker, you can streamline your Pinterest marketing. Our intelligent tools do the major tasks for you, allowing you to create, optimise, and schedule Pins efficiently. Here’s how PinMaker helps you maximise your reach:

• AI-Generated Titles & Descriptions: Crafting the perfect Pin title and description can be time-consuming. PinMaker’s AI generates SEO-friendly, compelling text designed to attract more clicks and engagement. Simply input your topic, and PinMaker will provide multiple high-converting title and description options.
• Smart Keyword Suggestions: Pinterest is a visual search engine, and using the right keywords makes all the difference. PinMaker analyses trending and relevant keywords in your niche, helping your Pins appear in more searches and increasing impressions organically.
• Automated Pin Scheduling for Consistent Growth: Consistency is key on Pinterest, but posting manually every day can be a hassle. With PinMaker’s automated scheduling feature, you can plan your Pins in advance, ensuring they go live at the best times without constant effort. This keeps your Pinterest account active and visible, helping you stay ahead of the competition.
• Performance Analytics to Refine Your Strategy: Understanding what works is essential for long-term growth. PinMaker provides insightful analytics, allowing you to track: 

1. Which Pins get the most impressions, clicks, and saves.
2. What keywords drive the most engagement.
3. How your content performs over time so you can refine your strategy.

With this data at your fingertips, you can continuously optimise your approach to maximise visibility and engagement.

Ready to take your Pinterest marketing to the next level? Try PinMaker now and watch your impressions and engagement soar effortlessly!

FAQs

1. What's a good amount of impressions on Pinterest?

A: A good number varies, but for a new account, 1,000-10,000 impressions is a solid start. Established accounts often aim for 500,000 to 1.5 million impressions.

2. How often should I Pin to increase impressions?

A: Experts recommend Pinning at least 5-10 times per day to stay active in Pinterest’s algorithm. Scheduling Pins throughout the day rather than posting all at once can help maximize reach.

3. What type of content performs best on Pinterest?

A: Visually appealing, informative content tends to perform well. Infographics, step-by-step guides, and video Pins receive higher engagement. High-quality vertical images (1000x1500 px) with compelling text overlays also attract more saves and clicks.

4. How can I optimize my Pins for Pinterest SEO?

A: To boost visibility, use keyword-rich titles and descriptions, add long-tail keywords, and use 3-5 relevant hashtags. Also, ensure your board titles and descriptions are optimized with industry-specific keywords.

5. Do group boards help in increasing impressions?

A: Yes! Group boards allow you to share your Pins with a broader audience, increasing the likelihood of engagement. Look for niche-specific, high-quality group boards where your content aligns with the theme.

6. Is 200k impressions good?

A: Yes, 200,000 impressions is great, especially for newer accounts. It indicates solid visibility and audience interest.

7. What does 5 impressions mean on Pinterest?

A: Five impressions means your Pin has been shown to users five times, whether they interacted with it or not.

8. What is considered a viral pin?

A: A viral Pin typically generates a massive spike in impressions, often in the hundreds of thousands or millions, with high engagement and shares across Pinterest.

9. How do Pinterest Analytics help in improving impressions?

A: Pinterest Analytics provides insights into your top-performing Pins, audience demographics, and engagement trends. By analyzing this data, you can refine your strategy, focus on what’s working, and improve underperforming content.

10. Can automation tools help increase impressions on Pinterest?

A: Yes! Scheduling tools like PinMaker allow you to plan and automate your Pins, ensuring consistency without manual effort. They also provide insights into the best posting times for higher reach.

11. How does PinMaker help improve Pinterest impressions?

A: PinMaker uses AI to generate high-performing titles and descriptions, suggest relevant keywords, and automate scheduling, all of which improve visibility and increase impressions. It also provides performance insights so you can optimize your content based on real-time data.