Using Hashtags on Pinterest: Yes or No?

Pinterest isn't just about browsing beautiful images—it's a visual discovery engine that helps users find and organize ideas. Millions of people use Pinterest as their go-to resource when looking for home decor inspiration, new recipes, or fashion tips. But with all the buzz about hashtags on social media, you might wonder if they have any real value on this platform.

Do hashtags help your Pins gain traction? Unlike Instagram or Twitter, where hashtags are critical for visibility, Pinterest works differently. Let's explore whether hashtags should be part of your Pinterest strategy.

What Are Hashtags and How Do They Work on Pinterest?

Hashtags are words or phrases preceded by the # symbol, used to categorize content and make it discoverable to users searching for specific topics. 

Pinterest organizes its content primarily through a visual search engine that relies on keywords in Pin descriptions, titles, and boards. Instead, Pinterest's search algorithm focuses more on the keywords in your Pin descriptions, titles, and image alt-text to surface the most relevant results for users.

That said, hashtags still have their place. Strategically using them can help your content reach users explicitly searching for topics related to your pins. For instance, if you're pinning a recipe for vegan cookies, using a hashtag like #VeganBaking can help people searching for vegan recipes discover your post.

The Pros of Using Hashtags on Pinterest

While hashtags may not be as essential on Pinterest as on other platforms, they offer a few advantages. Here are some reasons why incorporating hashtags in your Pins might be a good idea:

Improved Discoverability

Hashtags can make it easier for users to discover your content. Adding a hashtag to your Pin description can help categorize your content and make it more likely to appear in related searches. This increases the chances of your Pin being found by users interested in topics similar to what you're pinning.

Using 3-5 relevant hashtags in your Pin description can increase discoverability by up to 50%. Keep it simple and applicable to maximize reach.

Increased Engagement

Hashtags also have the potential to increase engagement by making your Pins visible to a broader audience. Pinterest users who search for specific hashtags might click on your Pin, interact with it, or even share it on their boards. Over time, this can help build your profile's presence on the platform.

Actionable Tip: Combine broad hashtags with niche ones. For example, if you're pinning a sustainable fashion blog, mix hashtags like #SustainableFashion and #EcoFriendlyStyle for better engagement with a targeted audience.

Hashtags Can Be Niche-Specific

Unlike users of broader social platforms, Pinterest users often have specific, niche interests. Using highly targeted, niche hashtags can help you connect with smaller, more engaged audiences.

Focus on niche hashtags to engage communities with particular interests. This can help you reach users more likely to engage with your content.

The Cons of Using Hashtags on Pinterest

While hashtags can offer some benefits on Pinterest, there are a few drawbacks to remember. Here's why you might want to reconsider using hashtags too often on the platform:

Hashtags Aren't as Effective as on Other Platforms

Unlike Instagram or Twitter, Pinterest's algorithm doesn't prioritize hashtags when ranking Pins. Instead, it is more focused on the keywords within your PIN descriptions and titles and the quality of the image. While hashtags can help with visibility, they aren't as central to the algorithm's ranking system as on other platforms.

Overuse of Hashtags May Appear Spammy

One of the biggest pitfalls of using hashtags on Pinterest is the potential to overdo it. Adding too many hashtags in your Pin description can make your post look cluttered and unprofessional. Users might also find it off-putting, which could negatively impact engagement.

Tip: Stick to a manageable number of hashtags—around 3-5 per Pin. This keeps your description clean and ensures you're not overwhelming your audience.

Pinterest's Guidelines on Hashtags

Pinterest's approach to hashtags isn't as strict or emphasized as other social media platforms. While hashtags can help categorize content and boost discoverability, Pinterest doesn't consider them a primary factor in its search algorithm. Instead, the platform focuses more on keywords within PIN descriptions, titles, and image content.

Pinterest has stated that it doesn't encourage the overuse of hashtags. While there's no official rule on the exact number, the platform advises keeping your Pin descriptions clear and concise. Adding hashtags should be done thoughtfully without cluttering your content.

Pinterest also cautions against using irrelevant or excessive hashtags. The platform might flag or suppress Pins with hashtags that don't relate to the content or are simply used to try to game the system. In short, stay authentic and use hashtags that align with your content.

Best Practices for Using Hashtags on Pinterest

Here are some best practices to make sure you're using hashtags effectively:

Experiment with Hashtags

Not all hashtags will perform equally well for every Pin. Don't be afraid to experiment with different combinations of hashtags to see what resonates with your audience. Track the performance of your Pins using Pinterest Analytics to find out which hashtags drive the most engagement.

Should You Use Hashtags on Pinterest?

Yes, using hashtags can be beneficial to make your Pinterest strategy more effective. When approached strategically, they can increase the visibility of your content, help users find relevant pins, and improve engagement. The key is choosing hashtags closely related to your content, audience, and niche.

While hashtags can help make your content more discoverable, they aren't as crucial as on platforms like Instagram or Twitter. Pinterest's search algorithm primarily values keywords in your descriptions, titles, and image alt text. So, if you're looking to optimize your pins for search, focusing on well-crafted, keyword-rich descriptions is more critical than overloading hashtags.

Conclusion

To summarize, hashtags can offer some value on Pinterest, but they aren’t the sole key to success. While they can enhance your discoverability, Pinterest’s algorithm places greater importance on descriptive keywords, high-quality images, and relevant Pin titles. Focus on crafting clear, targeted descriptions and use hashtags to complement, not dominate your strategy.

Ultimately, it’s about striking the right balance. By optimizing your descriptions with powerful keywords and using well-chosen hashtags strategically, you can boost both visibility and engagement on Pinterest without becoming overly dependent on hashtags alone.

Now that you understand how to use hashtags effectively on Pinterest, it's time to enhance your strategy. At PinMaker, we make it easier to create optimized pins that are designed to perform.

With GetPin easier than ever, you can:

• Create Professional Pins in Minutes: No graphic design skills required! Our user-friendly tools allow you to craft Pins that stand out without the hassle.
• Optimize for Search and Engagement: Our platform helps you use the right keywords, tags, and descriptions to get your Pins noticed. You'll also learn the best practices for reaching your target audience, whether you're using hashtags or not.
• Track and Measure Success: Built-in analytics allow you to see what works and optimize your content over time, resulting in better results.
• Stay Ahead of Trends: GetPinMaker helps you stay on top of Pinterest trends, ensuring your content always resonates with your audience and performs at its best. Don't let your Pinterest strategy fall behind. 
• Start creating high-converting Pins today with GetPinMaker and elevate your brand's presence on Pinterest. Whether you aim to drive traffic, increase engagement, or build a community, we've got you covered.

Ready to get started? Visit PinMaker and sign up for a free trial. Let us help you create Pins that look great and get results!

Frequently Asked Questions (FAQs)

Q1: How many hashtags should I use on my Pinterest Pins?

A1: You should use 3-5 relevant hashtags per pin. Adding too many hashtags can make your Pin look cluttered and potentially spammy. Stick to a few focused hashtags that accurately describe your content for better results.

Q2: Do hashtags increase engagement on Pinterest?

A2: Yes, hashtags can improve the discoverability of your Pins. While they aren't the primary ranking factor, they can help your content appear in specific search results and reach a more targeted audience, which could lead to higher engagement.

Q3: Can I use the same hashtags for every Pin?

A3: While you can use similar hashtags across your Pins, it's best to mix them up. Experiment with different combinations to see what resonates with your audience and track the performance. Pinterest users appreciate fresh content, and unique hashtags can help you reach more diverse groups.

Q4: Does Pinterest treat hashtags like Instagram or Twitter?

A4: Not exactly. On Instagram and Twitter, hashtags are the primary way to categorize content. On Pinterest, however, the platform emphasizes keywords in your Pin description, titles, and image alt text. Hashtags can still help, but they're not the driving force behind Pinterest's search algorithm.

Q5: Are there any tools to help me find the right hashtags for my Pinterest Pins?

A5: Yes! Pinterest Trends and keyword tools like Ubersuggest are great for finding trending hashtags in your niche. Additionally, GetPinMaker's platform helps you optimize your Pin descriptions with relevant keywords and hashtags to enhance discoverability and engagement.

Q6: Should I prioritize keywords over hashtags on Pinterest?

A6: Absolutely! Keywords are much more critical on Pinterest than hashtags. Focus on crafting well-written descriptions with relevant keywords that describe your content, as this is how Pinterest's algorithm ranks Pins. Use hashtags to supplement your strategy, but don't rely solely on them.