How to Get More People to Follow You on Pinterest

Did you know that 80% of weekly Pinners have discovered a new brand or product on Pinterest? 

With 553 million monthly active users, Pinterest is a powerhouse for growing your audience, driving traffic, and increasing brand visibility.

But how do you turn casual visitors into loyal followers? Unlike other social platforms, Pinterest grows on search-based discovery, meaning your content can reach users long after you post it. The key to growing your following is a mix of strategy, consistency, and engagement and we’re here to break it all down for you!

In this article, let’s explore the best ways to attract more followers on Pinterest and build an engaged community.

1. Set Up a Pinterest Business Account for Growth

A Pinterest business account unlocks features that help you track performance, run ads, and optimize your strategy. If you're starting fresh or converting an existing account, switching to a business profile gives you access to:

• Pinterest Analytics: Understand which Pins drive engagement and traffic.
• Rich Pins: Add extra details to Pins for improved visibility.
• Advertising Tools: Promote content to reach a wider audience.

How to Create a Pinterest Business Account

• Go to Pinterest Business: Visit Pinterest Business and sign up.
• Convert an Existing Account: If you have a personal account, switch it to business in your settings.
• Optimize Your Profile: Add a clear profile photo, keyword-rich bio, and website link.

Cross-promote your Pinterest profile by linking it to Instagram, Twitter, and Facebook to attract followers from other platforms.

Now that your account is set up, it’s time to optimize your profile and boards!

2. Make Your Profile and Boards Impossible to Ignore

First impressions matter! A well-optimized Pinterest profile encourages people to follow and engage with your content. Here’s how to make yours stand out:

Perfect Your Profile:

• Use a clear, high-quality profile picture: Choose a brand logo or a professional image. 
• Craft a keyword-rich bio: Clearly explain what you offer and why people should follow you. Use AI Pinterest Bio Generator to create professional and engaging bio for your Pinterest Profile.
• Add a link to your website: Drive traffic to your blog, store, or landing page.

Optimize Your Boards for Discoverability:

• Create boards with keyword-rich titles: Avoid generic names like “My Pins.” Instead, use descriptive and searchable titles like “Easy 30-Minute Healthy Recipes” or “DIY Home Décor on a Budget.” Use AI Pin Title Generator to create attention-grabbing titles for your pins.
• Arrange your boards attractively: Prioritize your best-performing boards at the top of your profile. Use AI Pinterest Board Structure Generator to create a structured plan for your Pinterest Boards.
• Use relevant hashtags in board descriptions: Hashtags improve search visibility, making it easier for users to discover your content. Use AI Pinterest Hashtag Generator to create relevant hashtags for your pins.

Now that your profile looks professional, let’s focus on creating the kind of content people want to follow.

3. Pin High-Quality, Engaging Content That People Love

Pinterest is a visual-first platform, meaning the quality of your Pins can make or break your growth. To attract followers, your content should be:

• Bright, clear, and high-resolution: Pinterest recommends vertical images (1000 x 1500 px).
• Eye-catching and informative: Use text overlays to highlight key takeaways.
• Valuable and actionable: Share ideas that solve a problem or inspire action.

What Type of Content Works Best?

• List-Based Pins: “10 Quick Morning Routines for a Productive Day”
• How-To Pins: “Step-by-Step Guide to Growing Your Instagram with Pinterest”
• Trending Topics: Seasonal trends, viral DIYs, and popular product ideas

Pins with text overlays and strong headlines receive more engagement!

Once you’re creating great content, it’s time to share it across multiple platforms for maximum reach.

4. Utilize Cross-Platform Promotion for More Followers

Don’t rely solely on Pinterest for growth. By promoting your Pinterest profile across other channels, you can attract followers from different platforms.

Ways to Cross-Promote Your Pinterest Account:

• Sync with Social Media: Link Pinterest to Instagram, Twitter, and Facebook to share Pins automatically.
• Embed Pinterest Pins in Blog Posts: Add “Pin It” buttons to your website so readers can save content directly.
• Send Pins via Email Newsletters: Encourage subscribers to follow your boards for exclusive content.

Add a Pinterest follow button to your website and email signature to convert visitors into followers.

Growing your audience isn’t just about posting, it’s also about engagement.

5. Engage with the Pinterest Community to Boost Visibility

Pinterest is a community-driven platform. Engaging with other users signals Pinterest to promote your content more often.

Ways to Actively Engage:

• Follow and interact with similar creators: Find and follow Pinners in your niche. Engage with their content by saving, commenting, or reacting to their Pins. The more you engage with others, the more likely they are to check out your profile and follow you back.
• Join and contribute to group boards: Group boards allow multiple users to share Pins on a single board, exposing your content to a broader audience. Look for high-quality, active boards in your niche and request to join. Once accepted, contribute valuable, engaging content to maximize exposure.
• Comment on trending Pins: Thoughtful, meaningful comments can spark conversations and attract attention. Instead of generic phrases like “Great Pin!”, try adding value with insights or questions. For example, if you see a recipe Pin, comment something like, “This looks delicious! Have you tried substituting almond flour for a gluten-free option?”
• Repin from reputable sources: Repinning quality content helps keep your boards fresh and increases engagement with other Pinners in your niche. It’s a great way to build connections and increase your profile’s visibility.
• Collaborate with influencers or brands: Partnering with popular Pinners in your industry can expose your profile to new audiences. Look for collaboration opportunities such as co-hosting group boards, creating joint Pin campaigns, or cross-promoting each other’s content.

Pinterest prioritizes active accounts, so engaging regularly helps your content appear in more feeds, increasing your chances of gaining followers.

Now that you’re actively engaging with the Pinterest community, let’s discuss why consistency is key to follower growth.

6. Pin Consistently to Stay Visible

The more consistently you Pin, the more Pinterest promotes your content. Accounts that Pin daily see better engagement than those that post sporadically.

Best Practices for Consistent Pinning:

• Pin at least 5-10 times per day: Unlike other platforms where posting too often can be overwhelming, Pinterest thrives on frequent Pinning. Spacing out multiple Pins daily keeps your profile active and increases your reach.
• Schedule Pins in advance with PinMaker: Tools like PinMaker allow you to schedule Pins efficiently, so you don’t have to Pin manually throughout the day. This helps maintain a steady posting rhythm without constantly being online.
• Create fresh content regularly: Pinterest prefers new, original Pins over repetitive repins. Regularly design new graphics, refresh older Pins with updated visuals, and experiment with different styles to see what works best.
• Mix your own Pins with repins from others: A balance between original content and curated content keeps your boards engaging and valuable. Aim for a mix of 80% your content and 20% repins from trusted sources in your niche.
• Optimize Pin timing for peak engagement: The best times to post on Pinterest are typically evenings from 7 PM – 10 PM and weekends from 7 PM - 11 PM, as that’s when users are most active. Test different posting times and track engagement to determine when your audience is most responsive.
• Avoid overloading all at once: Instead of dumping 20 Pins in one sitting, spread them throughout the day for a more natural posting pattern. This prevents Pinterest from marking your account as spam and maximizes your Pins’ visibility.

Consistency beats quantity. It’s better to Pin steadily over time than to post a lot one day and disappear for weeks.

Now that you’re pinning consistently, let’s explore how analytics can help you fine-tune your strategy for even better results.

7. Use Pinterest Analytics to Grow Smarter

To gain more followers and maximize engagement, you need to understand what’s working and what’s not. That’s where Pinterest Analytics comes in.

By tracking key performance metrics, you can refine your approach, focus on high-performing content, and attract more followers organically.

Try Pinmaker Analytics to get deeper insights and boost your pin performance.

Key Metrics to Track:

• Impressions & Reach: How many people see your content? A high impression count means your Pins are appearing in searches and feeds. If impressions are low, consider adjusting your keywords, improving Pin quality, or posting at different times.
• Saves (Repins) & Clicks: Are people engaging with your Pins? Saves indicate that users find your content valuable enough to revisit later, while clicks measure how many people visit your website or landing page.
• Engagement Rate: How often are users interacting with your content? A high engagement rate means your Pins are resonating with your audience. If engagement is low, consider tweaking your visuals, CTAs, or descriptions.
• Top-Performing Pins: Which Pins are driving the most traffic? Identify your most successful Pins and create similar content to attract even more engagement.
• Audience Insights: Who is engaging with your content? Pinterest provides demographic data about your audience, including their age, gender, location, and interests. Use this data to tailor your content strategy to better match your audience’s preferences.

How to Use Pinterest Analytics to Grow Faster:

• Double down on what works: If a particular Pin is performing well, create more content in that style.
• Refine underperforming content: Test different images, headlines, and descriptions to improve engagement.
• Adjust your posting schedule: If you notice higher engagement at certain times, adjust your posting schedule accordingly.

Want to save time? Use PinMaker to generate SEO-optimized titles and descriptions that boost engagement and search rankings.

Now that you’re tracking performance, let’s take it a step further with a tool designed to enhance your Pinterest strategy.

Supercharge Your Pinterest Growth with PinMaker

You need to pin smarter to grow your followers. PinMaker helps you streamline your Pinterest strategy with AI-powered features effortlessly.

• Instantly Generate SEO-Optimized Pin Titles & Descriptions: Struggling to find the right words? PinMaker creates attention-grabbing, keyword-rich Pin titles and descriptions that boost visibility in Pinterest search results.
• Increase Your Chances of Ranking in Pinterest Search: Pinterest functions as a visual search engine, meaning your content needs the right keywords and structure to rank. PinMaker ensures your Pins align with Pinterest’s algorithm, increasing their discoverability and engagement.
• Save Time with Automated Keyword Research: Manually searching for high-ranking Pinterest keywords can be tedious. With AI-driven keyword analysis, PinMaker does the job for you, ensuring your Pins are optimized for maximum reach and engagement.
• Create Eye-Catching, Click-Worthy Pins: Your Pins need to stand out in a crowded feed. PinMaker suggests scroll-stopping headlines and persuasive descriptions to entice users to click, save, and engage with your content.
• Perfect for Beginners and Experts alike: If you're just starting out or looking to refine your Pinterest strategy, PinMaker simplifies the entire process, making it effortless to create, optimize, and grow your presence on Pinterest.

With PinMaker, you don’t have to be a Pinterest expert to see real results. Optimize your Pins, attract more followers, and drive more traffic, all with just a few clicks!

Ready to Pin smarter? Visit PinMaker and start optimizing your Pins today!

FAQs

Q. How long does it take to grow a following on Pinterest?
A: Growing a Pinterest following takes time and consistency. If you Pin high-quality content daily, engage with others, and optimize your Pins with relevant keywords, you can start seeing follower growth within a few months.

Q: Do I need a Pinterest Business account to gain followers?
A: While a personal account works for casual use, a Pinterest Business account gives you access to analytics, SEO insights, and advertising options that help accelerate follower growth and engagement.

Q: How often should I Pin to attract more followers?
A: Pinterest rewards consistent activity. Aiming for 5-10 Pins per day (a mix of your own content and repins) helps keep your profile active and increases your chances of reaching a wider audience.

Q: What type of content performs best on Pinterest?
A: Visually engaging, helpful, and inspiring content performs best. Pins with bright colors, clear text overlays, and compelling titles tend to get more saves, clicks, and engagement.

Q: How can PinMaker help me grow my Pinterest following?
A:PinMaker simplifies Pinterest content creation by automating SEO-friendly Pin titles and descriptions, making it easier for your Pins to rank in search results and attract more followers. It saves time by providing AI-powered keyword suggestions to boost visibility and engagement.