Best Pinterest Tools for Marketing Your Brand

Did you know that Pinterest is one of the top drivers of referral traffic, outperforming Twitter, LinkedIn, and even Facebook in some cases? 

85% of Pinterest users turn to the platform when starting a new project, making it a goldmine for marketers looking to boost brand visibility and drive conversions.

Pinterest is a visual search engine where content has an extended lifespan, meaning your pins can generate traffic for months or even years! But to maximize your success, you need the right tools.

In this article, we have curated a list of the best Pinterest tools to help you create, schedule, and analyze your content for optimal results.

1. PinMaker: Your AI-Powered Pinterest Assistant

With PinMaker, you can create titles, descriptions, and SEO strategies to ensure your content reaches the right audience. 

Unlike other Pinterest tools that focus solely on scheduling or analytics, PinMaker is designed to help you create high-converting Pinterest content from start to finish. If you're a blogger, e-commerce seller, digital marketer, or content creator, this AI-powered tool can save you time, optimize your strategy, and boost engagement.

What Makes PinMaker a Pivotal Pinterest Tool?

Pinterest is a search engine first and a social platform second. That means keywords, SEO, and compelling visuals are critical for success. With PinMaker, you don’t have to be an expert; its AI-driven technology does the work for you.

A. AI-Generated Pin Titles & Descriptions: Struggling to come up with the perfect pin title or description? PinMaker’s AI-powered system generates compelling, keyword-rich titles and descriptions in seconds, ensuring your pins are optimized for Pinterest SEO.

B. Ready-Made Pinterest Graphics: PinMaker provides professionally designed, Pinterest-friendly graphics that capture attention and drive engagement. 

• Optimized 2:3 aspect ratio (1000 x 1500 pixels) for Pinterest's algorithm;
• Bold, clear fonts that are easy to read on mobile screens;
• Vibrant colors and eye-catching designs proven to get more clicks;
• Custom branding options to keep your pins consistent with your business.

C. Trend-Based Pin Suggestions: One of the biggest Pinterest marketing challenges is knowing what’s trending. Posting about hot topics at the right time can skyrocket your pin’s visibility. PinMaker helps: 

• You stay ahead by identifying trending topics in your niche.
• Discover seasonal trends to create content at the perfect time.
• Align your content with audience interests for higher engagement.

5. Performance Tracking Tools: Creating great pins is just the first step. To grow your Pinterest presence effectively, you need to analyze performance and optimize your strategy.

• Track which pins are driving the most engagement;
• Identify underperforming content and improve it;
• Use data-driven insights to refine your Pinterest marketing plan.

Who Should Use PinMaker?

PinMaker is perfect for:

• Bloggers who want more traffic from Pinterest without spending hours on content creation;
• E-commerce sellers looking to drive sales with visually appealing product pins;
• Social media managers who need a time-saving tool to optimize Pinterest strategies;
• Small business owners want to increase brand awareness and reach new audiences.

Whether you're new to Pinterest or a seasoned marketer, PinMaker gives you the edge you need to stand out and grow faster.

2. Tailwind

Tailwind is more than just a scheduler; it’s a complete Pinterest growth tool that helps you save time while boosting engagement. If you're managing a personal blog or a large-scale e-commerce business, Tailwind provides smart automation features to streamline your workflow.

• Schedule Pins in Bulk: Plan weeks/months of Pins in advance.
• Smart Scheduling: AI-driven posting times for maximum engagement.
• Tailwind Communities: Connect with niche creators for more shares.
• Pin Looping: Keep high-performing Pins in rotation for continued traffic.

3. Canva

Pinterest rewards beautiful, informative pins and Canva provides everything you need to create them quickly without expensive design software.

• Pre-Made Templates: Optimized designs for various niches.
• Drag-and-Drop Editor: Easily customize Pins with fonts, images, and effects.
• Instant Resizing: Adapt designs for Instagram, Facebook, and more.
• Stock Images & Icons: Access millions of visuals to enhance Pins.

With Canva’s powerful design features and user-friendly interface, you can create professional Pinterest graphics that drive engagement and traffic!

4. Hootsuite

If you’re managing multiple social media accounts, keeping track of Pinterest content alongside platforms like Instagram, Facebook, and Twitter can feel overwhelming. That’s where Hootsuite helps.

The key features of Hootsuite are:

• Bulk Scheduling: Automate Pinterest and other social media content.
• Team Collaboration: Assign roles, approve content, and manage workflow.
• Trend Monitoring: Track hashtags, audience sentiment, and Pinterest trends.
• Analytics Integration: Measure performance and optimize strategy.

By integrating this tool, you can automate, optimize, and scale your Pinterest marketing like a pro!

5. Piktochart

Piktochart offers drag-and-drop design features, customizable templates, and easy-to-use editing tools, even if you have zero graphic design experience!

The key features include:

• Easy-to-Use Templates: Create professional infographics without design skills.
• Custom Charts & Graphs: Turn data into engaging visuals.
• Optimized for SEO: Add keyword-rich overlays and brand elements.

6. SocialBee

With SocialBee, you can save time, maximize engagement, and keep your best-performing pins in rotation, all while focusing on growing your brand.

• Automated Pin Rotation: Keep top-performing Pins in circulation.
• Category-Based Scheduling: Organize and plan Pins strategically.
• Cross-Platform Posting: Manage Pinterest, Instagram, Facebook, and more.

By combining the power of AI-driven Pinterest optimization and smart automation, you can streamline your workflow, increase engagement, and grow your brand effortlessly on Pinterest! 

7. Pinterest Analytics

With Pinterest Analytics, you can track which pins perform best, understand audience preferences, and optimize your strategy to maximize results. 

How to leverage Pinterest Analytics for Maximum Impact?

A. Track Essential Metrics

• Impressions: How often your Pins appear in feeds.
• Saves: How many users save your content.
• Clicks: Traffic driven to your website.
• Engagement Rate: Interaction percentage on your Pins.

B. Identify Top-Performing Content

• Analyze which Pin designs, keywords, and formats get the most engagement.
• Repurpose high-performing content to maximize results.

C. Understand Audience Demographics & Interests

• Discover key insights like age, gender, location, and device usage.
• Tailor content based on audience interests and trending keywords.

D. Optimize Your Posting Schedule

• Post during peak times (8 PM - 11 PM, weekends).
• Share seasonal content early for better visibility.
• Use analytics to refine your scheduling strategy.

By consistently tracking, analyzing, and refining your Pinterest strategy, you can increase engagement, grow your audience, and drive more traffic to your website or store! 

Save Time and Boost Results with PinMaker

Pinterest success requires consistent, high-quality content, but creating SEO-optimized pins can be time-consuming.

With AI-powered pin titles, descriptions, and eye-catching visuals, PinMaker helps you create engaging, traffic-boosting Pinterest content in seconds without the hassle.

• Generate SEO-friendly pin titles & descriptions effortlessly;
• Get professionally designed pin graphics instantly;
• Stay ahead with trend-based pin suggestions;
• Analyze performance and optimize your strategy.

Why work harder when you can work smarter? Let PinMaker handle the heavy lifting so you can focus on growing your brand.

FAQs

Q: What is the best Pinterest tool for beginners?
A: If you’re new to Pinterest, PinMaker is the easiest way to generate SEO-friendly titles, descriptions, and graphics instantly.

Q: Can I schedule Pinterest posts for free?
A: Yes! Tailwind and Hootsuite offer free scheduling plans (with limited features).

Q: What’s the best way to track Pinterest performance?
A: Use Pinterest Analytics and PinMaker to measure engagement and PinMaker’s tracking tools to refine your strategy.